SHARING IDEAS AND EXPERIENCES

Consumers are always looking for ways to bond, share and foster a feeling of belonging. They are interested in innovations that simplify their lives. They want more value for money products that suit a broader sense of social and environmental purposes. The secret to successful innovation is developing relevant

A while ago we discussed the importance of the use of quick response technology in promotional activities. Despite everyone talking about the death of the QR codes, we have come across this great conceptual example of an experiential campaign, which demonstrates the creative potential of QR technology when implemented correctly.

A selection of the most appropriate promotional channels and measurement techniques has a cumulative effect on your campaign results and consumer recall, therefore, choosing the right agencies to represent your brand is key.

We are constantly talking about how experiential marketing and social media are the perfect marriage and the latest developments are taking the positive steps to address it; proving the couple a match made in heaven!

Here is a great example of how real experiences can create amazing viral content to spread a message. Demonstrated by the Dermablend ‘Go Beyond the Cover’ Halloween campaign, shock tactics to increase brand recall and an annual event to inspire a campaign are a match made in heaven.

We love it when we come across a great example of a striking awareness campaign! Rather than using strong images to raise the subject of skin cancer, Bristol-Myers Squibb created a brilliant experiential campaign which delivers the message in the same powerful way.

This is a great example of an experiential marketing campaign appealing to the senses, with passers by being drawn in by the delicious smells of our favourite breakfast ingredient.

Where does your attention go when you're travelling from A-B? People rarely look up or down when they are on the move. So how is your message being seen? When people are rushing through their daily commute, they are rarely paying attention to advertising messages on billboards or on

Here is another great piece of creativity by Volkswagen in Canada, which is a good example of thinking outside the box to create new elements of brand engagement.

It’s been a while since we have commented on projection mapping events, but this 3D projection by LG in Berlin demonstrates some cool technology, which makes the Android character look real.

One of the key features of experiential marketing is to create challenging discussions using both emotional and rational response. To highlight the fuel efficiency of the new Golf with BlueMotion technology, Volkswagen have turned a Norway road into a real time game of roulette using Google Maps and Streetview.

On average, people are being bombarded with over 10,000 visual advertising and promotional messages per day. While 80% of marketing campaigns are simply visual, how do you know if your message is getting through to your audience?

This is another great example of how a fun experiment can turn into a successful viral video. Levi’s equipped two models with a hidden camera in the back of their jeans, roaming in the streets of LA capturing everyone who were checking out their "rear view".

We love this stunt! It reminds me of an experiential campaign that Heineken did in Italy during final match of the UEFA Champions League in 2009, which turned out as a brilliant PR stunt.

This is a good example of how you can integrate location-based apps onto your experiential marketing activity. During the Social Media Week event in Glasgow last week, Nokia installed a vending machine, stocked with 1,000 gifts, to reward visitors all week long.

We recently commented on a new trend consisting of brands adapting urban treasure hunts to engage consumers to experience the brand at a new level. This is another example of a treasure hunt style campaign, appealing to consumer’s emotions, encouraging people to embrace a real-life brand experience for a