If October 31st seemed stranger and spookier than ever before, there’s a good reason for it – there were a record number of witches, zombies and vampires roaming the streets. Halloween just got experiential. Over the past five years, Halloween …Read More
Here is a great example of how real experiences can create amazing viral content to spread a message. Demonstrated by the Dermablend ‘Go Beyond the Cover’ Halloween campaign, shock tactics to increase brand recall and an annual event to inspire a campaign are a match made in heaven.