What is ‘augmented reality’? It’s an image of a real-world environment that has been supplemented by something computer-generated, such as sound, video or special graphics. What effect does it have? Combining genuine reality with enhanced effects allows brands to send …Read More
Experiential marketing works because it connects customers to brands through live, face-to-face experiences. This strategy carries an inherent risk: if your campaign isn’t engaging and compelling, the result is probably worse than that of a poor flyer, email, or TV …Read More
The London 2012 games are set to start today and while we are cheering for Team GB to perform well, official sponsors have been putting in their best creatives to get the most out of the Olympics fever, and give the crowds a positive experience of a lifetime.
2011 has thrilled and excited us with some incredible examples of experiential delight. The year has brought new technologies, from 4D projection mapping to QR codes and RDIF technology, and an even higher penetration of social media, coupled with more platforms for communication than ever before. All of these elements have made for an incredibly innovative year for experiential marketing, and we can’t wait to be a part of the new experiential delights that 2012 will no doubt introduce.
A bit more of a poignant celebration of creativity today from Serbia where 40 people a year attempt suicide by jumping from Belgrade’s bridges.
This has been doing the rounds online for a few days now. There is some question about whether it is real or not but it certainly got the Hotcow office going yesterday morning! Real or fake it is certainly a great idea and would be a great addition to, well, anything really!