celebrating creativity Archives - Hotcow

Make the world experience your brand.

By | General
Experiential marketing works because it connects customers to brands through live, face-to-face experiences. This strategy carries an inherent risk: if your campaign isn’t engaging and compelling, the result is probably worse than that of a poor flyer, email, or TV …
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Celebrating Creativity – New Years Special

By | Celebrating Creativity, General | No Comments
Mini Inflatable Car 2011 has thrilled and excited us with some incredible examples of experiential delight. The year has brought new technologies, from 4D projection mapping to QR codes and RDIF technology, and an even higher penetration of social media, coupled with more platforms for communication than ever before. All of these elements have made for an incredibly innovative year for experiential marketing, and we can’t wait to be a part of the new experiential delights that 2012 will no doubt introduce. 
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