flaviagiardino, Author at Hotcow

Feb 28 2014

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Under the skirt – Guerrilla Marketing from Edel Books

By flaviagiardino | Celebrating Creativity, General

Everybody knows about that iconic moment when Marilyn Monroe’s skirt lifted while standing above a subway grating. To promote the new book Marilyn Intimate Exposures in Germany, Edel Books decided to create a guerrilla marketing campaign inspired by Marilyn’s most …

Feb 26 2014

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global-angels-charrity-guerrilla-marketing

God of Guerrilla Marketing – what is possible!

By flaviagiardino | General, Thought Leadership

In the world of guerrilla marketing, there are many different tactics that you can use to promote your brand. Whether you are doing something static like street ads or installation art, or an activity using brand ambassadors, your guerrilla campaign …

Feb 24 2014

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Coca-Cola creates an invisible vending machine

By flaviagiardino | Celebrating Creativity, General

Over the last couple of years, we have seen many examples of vending machines used on sampling campaigns. As one of the first brands that started this trend, Coca-Cola is constantly bringing new experiments into their happiness campaign. To spread …

Feb 19 2014

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Difference between a PR Stunt and Guerrilla Marketing

By flaviagiardino | General, Thought Leadership

There is a subtle difference between PR stunt and guerrilla marketing. PR Stunts are designed to attract the public’s attention and help build publicity, whilst Guerrilla Marketing is designed to ambush and surprise people when they least expect it, at …

Feb 17 2014

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How can guerrilla marketing turn viral

By flaviagiardino | General, Thought Leadership

Here at Hotcow we are often asked what makes a campaign turn viral. We say, go guerrilla! How many times you come across a super-clever guerrilla campaign that instantly becomes a viral hit and makes you envy those who created …

Feb 12 2014

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P&G uses social media to promote their sampling event

Why product sampling and social media should work hand in hand

By flaviagiardino | General, Thought Leadership

Here at Hotcow we believe that the success of a sampling campaign lies in how well you can reach consumers’ heart strings and grow awareness for your brand. Gone are the days when you could just simply hand out free …

Feb 10 2014

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Why brands need product sampling

By flaviagiardino | General, Thought Leadership

Sampling is a great way to expose your product to users of a competitive brand, as well as new and existing consumers. These three groups can diversify a brand’s consumer base while encouraging brand loyalty, particularly if the consumer had …

Feb 05 2014

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Top 10 guerrilla marketing campaigns in the last 10 years

By flaviagiardino | General, Thought Leadership

Brands and agencies are constantly getting more creative in their advertising tactics leaving a lot of examples as inspiration for other marketers around the world. Over the years, guerrilla marketing has proven a valuable tactic to catch people off-guard and …

Feb 03 2014

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coca-cola-happiness-truck-guerrilla-marketing

Why are more brands turning to Guerrilla Marketing?

By flaviagiardino | General, Thought Leadership

At a time when consumers are growing more skeptical to big budget advertising, small-scale stunts are the way to go to interrupt people in their tracks and make them aware of your brand or product. Guerrilla marketing is a widely …

Dec 18 2013

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The best of Experiential Marketing in 2013 – what’s next?

By flaviagiardino | General

2013 was a great year for Hotcow with lots of exciting experiential campaigns, events and fantastic clients to work with. As 2013 ticks away, we are already looking forward to what 2014 will bring. This year, we have witnessed some …

Under the skirt – Guerrilla Marketing from Edel Books

God of Guerrilla Marketing – what is possible!

Coca-Cola creates an invisible vending machine

Difference between a PR Stunt and Guerrilla Marketing

How can guerrilla marketing turn viral

Why product sampling and social media should work hand in hand

Why brands need product sampling

Top 10 guerrilla marketing campaigns in the last 10 years

Why are more brands turning to Guerrilla Marketing?

The best of Experiential Marketing in 2013 – what’s next?

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