As part of their ‘Share Happiness Campaign’ Coca Cola came up with an unique ATM that dispensed free cash. ‘The ATM of Happiness’ in Spain gave 100 free euros to random people before they even inserted their cards.
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Recent research seen by Marketing Week has unveiled the top brands that are most admired by marketers. 
From smart vending machines to interactive installations, we selected the best methods to get your products into consumers’ hands.
A selection of the most appropriate promotional channels and measurement techniques has a cumulative effect on your campaign results and consumer recall, therefore, choosing the right agencies to represent your brand is key.
Social media channels such as Youtube, Twitter and Facebook have been responsible for big changes in business communications. However, a study from IBM found that marketers still struggle to harness social media. While nearly 25% of social media campaigns succeed, what are the factors and elements that plunge the vast majority of campaigns into doom? 
When Facebook launched its “Places” service, it instantly became a big hit. Brands have moved towards utilising the new check-in feature for loyalty or reward-type programmes in order to strengthen their relationship with their consumers. Coca-cola have been at it again. Their latest “Where will happiness strike next?” experiential campaigns have been shared all over the internet and have cause quite a stir! 
A bit of Friday relief! We have been creasing with laughter watching this really simple campaign from Australia where an agency wanted to create an experience to promote the new SAW film. 
Branded festivals may be nothing new but Coca-Cola Israel took it to another level last year with this great campaign that combined a live brand experience with real-time updating on Facebook. 
Last week advertising research specialists Ipsos published the results of a survey suggesting that 55% of UK adults agree that Christmas adverts help set the mood for the festive season.