All Posts By

Zerya Shakely

Celebrating Creativity #212 – Givaudan

By | General
Fragrance house Givaudan and JWT Singapore have created a “Smell A Memory” kit to evoke emotional memories in patients suffering from dementia and Alzheimer’s. Each kit contains scents personalised for individual patients based on their age, ethnicity, family history and …
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The Experiential salesforce

By | General
In the turbulent world of offline retail there appears to be a sense of strategic inertia. Everybody recognises the tsunami-esque dominance of online retail as it gathers more and more momentum and influence, yet very little action or change is …
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