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product sampling Archives - Hotcow

product sampling

Tips for a digital product sampling campaign

By | General
Product sampling campaigns can be an excellent way to improve brand exposure, create more personalised results for businesses, and deliver more qualified leads to any sales team. The simple reason for this is that product sampling allows your customers to …
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product sampling

Gaming apps and product sampling

By | General
When most businesses consider product sampling, they tend to think of traditional sampling. That is to say, campaigns that take place in supermarkets and shopping centres all over the world, where teams of promotional staff hand out freebies to consumers. …
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product sampling

Is product sampling still effective?

By | General
Because product sampling involves giving away something that’s potentially really nice for free, this is a strategy that works well. However, sampling is nothing new. In fact, it’s been around for ages. So, with technology and the world in general …
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product sampling

Product sampling and the human senses

By | General
As humans, our senses are important. They obviously help us operate, but they each contribute to our emotional wellbeing. So, in terms of marketing, if we can create a strategy that leverages someone’s senses, it could prove to be a …
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product sampling

Product sampling and the power of reciprocity

By | General
In this article, we’re going to look at marketing psychology and examine exactly why product sampling is such an effective advertising strategy for FMCG companies. The science behind marketing is pretty solid. Which is just as well, because who would …
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product sampling

How to conquer in-store product sampling

By | General
Product sampling is an amazing way of enhancing your brand and growing your sales, because it’s a marketing strategy that cultivates loyalty and excitement. Think about the last time you received something for free – it makes you feel good, …
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