product sampling Archives - Hotcow

There’s nothing quite like getting something for free. When you want to earn the attention of your target audience, draw focus towards a new product, or simply generate loyalty among your existing customers, one of the best things you can …

Product sampling campaigns can be an excellent way to improve brand exposure, create more personalised results for businesses, and deliver more qualified leads to any sales team. The simple reason for this is that product sampling allows your customers to …

Whenever someone buys something, there is a process that they have to go through. It’s most commonly known as the buying journey and it’s nothing sinister – it’s just a normal path that we all follow whenever we part with …

When most businesses consider product sampling, they tend to think of traditional sampling. That is to say, campaigns that take place in supermarkets and shopping centres all over the world, where teams of promotional staff hand out freebies to consumers. …

Want to attract new customers to your brand, or simply expand your sales potential in a new market? The simplest way to capture the hearts and loyalty of your target audience is to run a product sampling campaign. By giving …

Because product sampling involves giving away something that’s potentially really nice for free, this is a strategy that works well. However, sampling is nothing new. In fact, it’s been around for ages. So, with technology and the world in general …

As humans, our senses are important. They obviously help us operate, but they each contribute to our emotional wellbeing. So, in terms of marketing, if we can create a strategy that leverages someone’s senses, it could prove to be a …

Getting your product into the hands of the right people, at the right times, can be the key to making sure that you expand brand awareness in a tangible, and measurable way. While there are plenty of ways to engage …

In this article, we’re going to look at marketing psychology and examine exactly why product sampling is such an effective advertising strategy for FMCG companies. The science behind marketing is pretty solid. Which is just as well, because who would …

Product sampling is an amazing way of enhancing your brand and growing your sales, because it’s a marketing strategy that cultivates loyalty and excitement. Think about the last time you received something for free – it makes you feel good, …