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installation art Archives - Hotcow

Inspire Yourself: 13TH STREET Promotion

By | Celebrating Creativity, General | No Comments
Movie Promotion 13th Street A rather creative agency in Germany, commissioned to promote the exclusive thrillers and horrow films on 13th Street, used the toilet of a nightclub in Hamburg to promote the TV channel. Just after entering the room, the lights dim and the room is bathed in black light, revealing a bloody crime scene on the floor and walls thanks to luminescent paint, delivering the message: See what others do not see. 13TH STREET. The action and suspense Channel.
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Hot, with a Chance of a Late Storm

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Melted Ice Cream Van Installation Art This melted ice cream van/ installation art work, created by the Glue Society, is a fantastic example of how to get peoples attention. Unfortunately, it isn't for any kind of promotion but we put it here anyway to show you what can be done with a great idea, and a lot of time, patience and effort. This piece of art was for The tenth annual Sculpture by the Sea. It is Australia’s largest annual outdoor exhibition of contemporary sculpture with more than 100 sculptors exhibiting.
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Example Activity: Chewits

By | General, Thought Leadership | No Comments
Chewits Expands

The news that one of the more famous names in the sweetie market – Chewits – is set to expand its range with the introduction of three new variants was met with some interest here at Hotcow.

As you by now know, we like to play around with concepts and hypothetical proposals – it tends to keep the mind fresh - and this broadening of Chewits’ market has had us thinking through an idea for a campaign.

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