The point of experiential marketing is simple: it’s to engineer a situation where people can emotionally connect with a brand and, hopefully, generate brand loyalty and influence them to buy whatever the business is selling.
That’s the theory. The skill …
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Unconventional, whacky marketing tactics can have a massive impact. Guerrilla advertising is much like guerrilla warfare: placing ambushes, sabotages, raids and elements of surprise within the marketing industry. Despite it often being a low-cost tactic that delivers maximum results, it …
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There’s a very good, simple reason why a lot of companies are investing in experiential marketing – it’s that strong emotions and memorable experiences affect humans in very profound ways.
The success of ad campaigns by the likes of John …
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We live in a world where we’re bombarded with marketing and advertising messages wherever we go: on billboards, on the radio, on TV, on our mobile phones, you name it. With so much noise, it’s getting harder and harder for …
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Guerrilla Projection Mapping is an extraordinary experiential marketing and advertising technique that has the potential to reach more eyes than any other form of marketing. It’s fresh, current, wows audiences, creates a buzz and can go viral.
So, what is …
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In the world of guerrilla marketing, there are many different tactics that you can use to promote your brand. Whether you are doing something static like street ads or installation art, or an activity using brand ambassadors, your guerrilla campaign …
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There is a subtle difference between PR stunt and guerrilla marketing. PR Stunts are designed to attract the public’s attention and help build publicity, whilst Guerrilla Marketing is designed to ambush and surprise people when they least expect it, at …
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Here at Hotcow we are often asked what makes a campaign turn viral. We say, go guerrilla! How many times you come across a super-clever guerrilla campaign that instantly becomes a viral hit and makes you envy those who created …
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Here at Hotcow we believe that the success of a sampling campaign lies in how well you can reach consumers’ heart strings and grow awareness for your brand. Gone are the days when you could just simply hand out free …
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Sampling is a great way to expose your product to users of a competitive brand, as well as new and existing consumers. These three groups can diversify a brand’s consumer base while encouraging brand loyalty, particularly if the consumer had …
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