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brand awareness Archives - Hotcow

product sampling

3 unusual ways to create brand awareness

By | General
Making people aware of your product or service is obviously crucial. Without brand awareness, there are no sales, since pretty much every business needs to make some noise. In an ideal world, that means leverage word-of-mouth marketing. But at the …
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Guerrilla marketing

Which brands use guerrilla marketing?

By | General
Guerrilla marketing: it’s a term that you must have heard being thrown around the office. Even if you’re not sure what it is, we can guarantee that you’ve seen examples of it in your lifetime. Modelled on the crazy ambush …
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guerrilla marketing

The value of guerrilla marketing

By | General
The first principle of guerrilla marketing warfare is to “abandon conventional military tactics”. In doing so, this strategy draws on the element of surprise, offering a competitive advantage to those willing to think outside of the box. The war that …
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guerrilla-marketing-examples-3

The top 10 guerrilla marketing campaigns

By | General
The Godfather of guerrilla marketing, Conrad Levinson, once said that; “Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination.” And this is as true …
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Air France

Air France uses guerrilla marketing

By | General
Air France has been using guerrilla marketing to promote new business class cabins. Every passenger hopes to get a free upgrade to business class when flying, but just what do you have to do to get one these days? Thanks …
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