Making people aware of your product or service is obviously crucial. Without brand awareness, there are no sales, since pretty much every business needs to make some noise. In an ideal world, that means leverage word-of-mouth marketing. But at the …
Read More
With the ever-increasing popularity of social media, marketing and PR professionals have no choice but to embrace it with a vengeance. Twitter, Instagram, Facebook and YouTube simply have to be a part of any successful content strategy, and with the …
Read More
Sometimes in business, the temptation is to try to keep everything in-house and do everything on your own. But the problem is, that’s a shortsighted approach that severely limits the number of opportunities that might come our way.
Could partnering …
Read More
One great alternative marketing strategy is to utilise the power of social media by running a competition on Facebook.
A Facebook competition can be a great way of building brand awareness and a buzz around your business. But did you …
Read More
Wimbledon has come to a close for another year. In fact it seems like ages ago already, but before the hype completely dissipates, we felt it was only right to reflect on the top brand activations and PR stunts from …
Read More
Every business has a social media presence these days – they can’t afford not to. But this means that in order to stand out online, you need to have a few tricks up your sleeve.
In this blog, we’re going …
Read More
Guerrilla marketing: it’s a term that you must have heard being thrown around the office. Even if you’re not sure what it is, we can guarantee that you’ve seen examples of it in your lifetime.
Modelled on the crazy ambush …
Read More
The first principle of guerrilla marketing warfare is to “abandon conventional military tactics”. In doing so, this strategy draws on the element of surprise, offering a competitive advantage to those willing to think outside of the box.
The war that …
Read More
The Godfather of guerrilla marketing, Conrad Levinson, once said that; “Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination.” And this is as true …
Read More
Air France has been using guerrilla marketing to promote new business class cabins. Every passenger hopes to get a free upgrade to business class when flying, but just what do you have to do to get one these days? Thanks …
Read More