When season four of the hit TV show The Walking Dead came to the Fox Channel in Portugal, the people responsible for the show’s PR used experiential marketing to come up with a fantastic way of raising awareness and making …
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When it comes to guerrilla marketing and experiential marketing strategies, there’s nothing quite like tapping into the human psyche and creating a bit of suspense. We love it. Marketing has to be engaging otherwise it’s failed, so creating something that’s …
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As our lives become busier and hitting the high street seems more of a hassle than a pleasure, the lure of the internet is hard to resist. Researching online before we buy is pretty imperative these days, and we head …
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Most companies tend to think that product sampling is just about getting your product into people’s hands. Give it to them and they will come and buy – wrong. Whilst sampling is a great way to get products out there, …
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As brand marketers search for effective ways to launch new products or refresh existing ones, understanding the different ways of distributing samples will ensure that you give consumers the right product experience and be considered for purchase. 
Product sampling is great tactic to get consumers to try the product and here’s a a great example of how an experience can take your sampling campaign to a new level. 
We love it when brands come up with clever ideas for sampling activities. To promote the instant Tang Re-Mix in Argentina, Kraft Foods came up with this extremely fun way of inviting kids to create new blends of flavours with dissolvable flavoured drink powder. 
Hotcow is rolling out an experiential sampling campaign for Activia Pouring Yogurt called 'Shake Up Breakfast'. 