Recently in Chicago, United Airlines had a PR disaster when they dragged someone off one of their planes. Crucially, the man was taken off the plane because his flight had been overbooked.
Rightly or wrongly, this is actually a pretty …
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There is undoubtedly an air of mystery around PR. People seem to know what it is and, more importantly, why it’s valuable in business. But very few are able to accurately describe their PR strategy. Perhaps that’s why there are …
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There’s no doubt about it, brands that utilise cutting-edge technology and embrace the digital world really leave their mark on a consumer. And for businesses, these tactics are great for PR.
Whether it’s augmented reality, virtual reality, NFC, facial recognition …
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Formula One + a PR stunt = excitement.
What happens when it’s winter, you’re Red Bull and you want to keep your F1 team in folks’ minds? Apparently it means hitting the slopes – with an F1 car.
As we …
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To celebrate the international day of love, online antiques marketplace LoveAntiques organised a brilliant PR stunt in Central London, aimed squarely at prospective fiancés and fiancées.
The company wrote ten cryptic clues and hid them around the capital’s most romantic …
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Did you see Virgin Holidays’ luxury tree house PR stunt?
The Virgin family of brands, headed up by maverick entrepreneur Richard Branson, are known for doing things their own way, and being open to cool and exciting ideas. Virgin Holidays …
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Have you heard of the Cadburys Creme egg PR stunt? It’s an interesting one and you’d wonder whether an egg-related PR stunt would work. But with eggs, love them or hate them, they are a big part of our lives …
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Richard Branson may be the most exciting, daredevil entrepreneur the world has ever seen. He owns his own private island; runs more than 400 companies worldwide; he’s got a knighthood, and is willing to do almost anything to promote the …
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Sometimes, things just come together and make the perfect scenario for a PR stunt.
On Monday 28th September, NASA made an historic announcement: they have found evidence of water on Mars.
The timing of the announcement could not have come …
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When there’s a good PR stunt in London, it usually hits the headlines. Many people believe that breakfast is the most important meal of the day, but few would go as far as this woman (pictured right), who took the …
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