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PR

How bad PR can tarnish any brand

By | General
Recently in Chicago, United Airlines had a PR disaster when they dragged someone off one of their planes. Crucially, the man was taken off the plane because his flight had been overbooked. Rightly or wrongly, this is actually a pretty …
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pr stunts

PR demystified in 2017

By | General
There is undoubtedly an air of mystery around PR. People seem to know what it is and, more importantly, why it’s valuable in business. But very few are able to accurately describe their PR strategy. Perhaps that’s why there are …
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pr stunt

A timely PR stunt: a Valentine’s treasure hunt

By | General
To celebrate the international day of love, online antiques marketplace LoveAntiques organised a brilliant PR stunt in Central London, aimed squarely at prospective fiancés and fiancées. The company wrote ten cryptic clues and hid them around the capital’s most romantic …
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PR

Memorable stunts from the king of PR

By | General
Richard Branson may be the most exciting, daredevil entrepreneur the world has ever seen. He owns his own private island; runs more than 400 companies worldwide; he’s got a knighthood, and is willing to do almost anything to promote the …
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