Experiential Marketing


Hotcow are an Award winning London Marketing Agency team of Experiential Marketing, Buzz Marketing and Guerrilla Marketing specialists who know how to get brands recognised through Sampling Campaigns, Guerrilla Activities, PR Stunts, Promotional Activities and Live experiences. We do this by creating the emotional ties between your product or service and your customers. No other marketing medium can fully realise this potential.

When creating a great buzz marketing campaign, or doing a spot of guerrilla marketing you need to ensure that you have the best tools available and the expertise at hand to take you through every step of the campaign. As a Central London Marketing Agency we source the best talent to get your message out into consumers hearts and minds. Sometimes you just need that Sampling campaign, basic staffing or some guidance and other times you need that whole picture campaign from digital viral, to on-the-ground Experiential marketing and detailed planning.

Click through to see our range of services from: Guerrilla Marketing Product & Stunt Performers Brand Partnerships Product Sampling" Buzz Marketing Ambient Marketing Staffing And More on our Experiential Services Page.
Hotcow leaders in field marketing

Welcome to the Hotcow experiential field! Take a gander and chew the cud on our articles, photos, videos and services and learn all about who we are, what we do and how experiential marketing can benefit your organisation.

Feel free to garnish some ideas from the 'work in the field' that we've done and the work of others posted in our Moo Talk section. Better still, pick up the phone and make our phone moo to get some expert advice to your campaign.

We provide a range of services from straight sampling campaigns, roadshows, Exhibitions and staffing to the more delectable concepts of guerilla campaigns, Word-Of-Mouth campaign generation, High Profile Stunts and Promotional Vehicles.

Whilst we are pretty good at communicating to a mixed bag of audiences we are particularly good at understanding the female market and catering to their needs and desires to attract, retain and maximise a loyal female customer base for our clients. Well, when 95% of all household purchasing decisions are made by woman it’s a pretty good market to be good at. Hotcow have won numerous awards including:

ISP Award For Best 'Partnership Marketing' Campaign for the Charlottes Web Dvd

FMBE Silver Award Winner For Best New Or Developing Agency Of The Year

FMBE Gold Award Winner For Most Effective Use Of A Low Budget
 

Work in the Field

Charlottes Web DVD Release

Brand Promotions: Media and brand partnerships with the likes of Borders, Blue peter, BBC Newsround, Nikelodeon, First News and cartoon Network saw us connect with millions of kids accross the country and got a 40% uplift in sales for Borders.
ArrowRead On

Moo Talk

Shrek 3 and Firstnews

We teamed up (on behalf of Paramount Pictures) with First News, the national newspaper for children, to give-away premiere tickets to the theatrical release of Shrek the Third. As you can imagine we had hundreds of kids who jumped at the chance to walk down the "green" carpet and join the stars. The lucky winner was an 11 year old from Surrey!
Last Update: Thursday, March 11 2010