Guerrilla Marketing

By February 12, 2013


Hotcow create surprising, engaging and relevant Guerrilla Marketing campaigns nationwide. For us, Guerrilla marketing is about coming up with unconventional ideas that will be executed in locations that people not only would be surprised, but delighted to see you.

The term Guerrilla marketing was coined by Jay Levinson in his 1984 book Guerrilla Advertising.

For Hotcow, Guerrilla Marketing is about two things. Executing campaigns on the fly, often in locations where it is unauthorised and disruptive. And, creating well thought through, highly creative but tactical adverts that take people by surprise.

One of the most famous examples of great guerrilla marketing was ‘The Blair Witch’ project film. They spiked people’s attention by running with the tagline, “In October of 1994, three student filmmakers disappeared in the woods near Burkittsville, Maryland, while shooting a documentary. A year later, their footage was found.” This small film project grossed over $248,000,000.

Spike people’s interest and attention by creating something unconventional and unique. But beware, Guerrilla marketing isn’t for the conventional, it requires an open mind, desire to create something unique and a ‘lets give it a go and see what happens’ attitude.

Our value

  • We’ll create unconventional concepts that have real punch….if you are game.
  • We’ll develop an activation plan that will reach the highest propensity of your target audience
  • We’ll give you our bravest and brightest promotional staff that know how to get the most out of our locations.
  • We’ll create surprising content that can be shared with fans and friends online

Hotcow have been voted one of the top guerrilla marketing agencies. We can show you how to create memorable campaigns that stick in consumer’s mind. Give us a call today!