Guerrilla Marketing |
 Traditionally guerilla marketing, a term developed by Jay Conrad Levinson to generate results by using time, energy and imagination to sell your brand. Today, with the marketing arena heavily guarded by a cluttered landscape of brand messages it is getting easier for customers to switch off and not pay attention.Our guerrilla marketing tactics use imaginative ideas to connect with your customers and make them take notice. Depending on the concept it can be done on a permission or non-permission basis. For us guerrilla marketing is coming up with off the wall ideas that people can’t help but noticed. It can involve street team, publicity stunts, street theatre, poster boards, lamppost advertising, street stenciling but it must be UNIQUE and RELEVANT TO YOUR BRAND. Come on now! WebWasher blocks banner ads on webpages and Sky Plus lets you skip commercials on TV and it is really easy to flick and skip an advert in a magazine. Your audience will come face to face with your brand and this is our chance to give them a metaphorical wet kipper. Get tasting on the move, a drive in cinema or a flash mob kiss-a-thon; whatever you choose, we make it different - we make it an experience that links your brand.  Brilliant Example of Guerrilla Marketing Carlsberg did it! Following their marketing slogan "Carlsberg don't do XXX, but if they did they would probably be the best XXX in the world....they dropped £5000 of £10 and £20 notes in London with a removable sticker with their core message! Brilliant! |
Work in the Field
and we want you to tune into our station......or isn't it! |
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Response to News - Yahoo Microsoft |
The talk doing the rounds this weeks all seems to be about the massive power struggle on the other side of the Atlantic – and not the one involving Hillary Clinton and Barack Obama. No, all eyes are firmly turned to the attempted buyout of Yahoo by Microsoft. The sums involved are staggering (Microsoft are offering $44.6 billion) – but what is more important is that the outcome is likely to have a highly significant effect on internet business in the short term and, in the long term, may even dictate where the future of the web lies. |
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Buzz Marketing |
 Buzz Marketing aims to get people talking about your product through their peers, trendsetters or various technology mediums.
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