Guerrilla Marketing

Guerrilla MarketingTraditionally guerilla marketing, a term developed by Jay Conrad Levinson to generate results by using time, energy and imagination to sell your brand. Today, with the marketing arena heavily guarded by a cluttered landscape of brand messages it is getting easier for customers to switch off and not pay attention.

Our guerrilla marketing tactics use imaginative ideas to connect with your customers and make them take notice. Depending on the concept it can be done on a permission or non-permission basis.

For us guerrilla marketing is coming up with off the wall ideas that people can’t help but noticed. It can involve street team, publicity stunts, street theatre, poster boards, lamppost advertising, street stenciling but it must be UNIQUE and RELEVANT TO YOUR BRAND. Come on now! WebWasher blocks banner ads on webpages, Tivo or Sky Plus lets you skip commercials on TV and it is really easy to flick and skip an advert in a magazine. Your audience will come face to face with your brand and this is our chance to give them a metaphorical wet kipper.

Get tasting on the move, a drive in cinema or a flash mob kiss-a-thon; whatever you choose, we make it different - we make it an experience that links your brand. Jay Conrad Quote
Brilliant Example of Guerrilla Marketing

Carlsberg did it! Following their marketing slogan "Carlsberg don't do XXX, but if they did they would probably be the best XXX in the world....they dropped £5000 of £10 and £20 notes in London with a removable sticker with their core message! Brilliant!

 

Work in the Field

Jackass No.2 - Be a Jackass for the Day

Guerrilla Activity: Live radio station crash presenting Jackass awards to the DJ's with street crews engaging in Jackass style stunts with the general public.
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Moo Talk

Inspire Yourself: Car Cleaner Cleaning with style

This guy has a talent, a talent for cleaning cars. And we don't mean in the ordinary sense! Just take a look at some of his works. Now add your own brand message and voila, a great talking point about your brand around the dinner table.
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Last Update: Friday, September 3 2010