‘Tis the season to be jolly, and if you’re in marketing, ‘tis also the season to optimise your creative talent for a standout Christmas campaign.
We have scoured the globe (or rather, the internet) for inspiration and have found these …
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If you could communicate to customers through a t-shirt, what would you say? Ballantine’s took brand engagement to the next level with ‘tshirtOS’.
The odds are that you haven’t seen anything quite like tshirtOS. Comfortable like a t-shirt, yet dynamic …
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You may not automatically associate car manufacturing giant Land Rover with book publishing, but in a clever marketing move, they did exactly that to publicise the adventurous character of its product line to the digital community. The brand recently turned …
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Are you ready to experience the worst flight of your life? Thanks to their latest guerrilla marketing campaign, Virgin America will show it to you!
The US airline, which prides itself on being non-traditional, has lived up to its reputation …
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If October 31st seemed stranger and spookier than ever before, there’s a good reason for it – there were a record number of witches, zombies and vampires roaming the streets. Halloween just got experiential.
Over the past five years, Halloween …
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Katie Price, Cheryl Cole, Kim Kardashian. Whether you love them or hate them, there’s one thing for sure – you know exactly who they are.
By utilising the power of PR, many celebrities have managed to cultivate strong personal brand …
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Dulux created a vibrant, colour-based PR stunt, but why? New research has revealed that a large percentage of Brits view many of the cities in the UK as ‘dull’, with over a third describing them as colourless. It also found …
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Being scared out of your wits may not be at the top of your wish list when planning your holiday, but an estimated 17,000 tourists will be doing just that thanks to some ‘experiential tourism’ in October and November at …
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For years, brand marketers have used promotional sampling to introduce consumers to new products and solicit their feedback. From supermarket tasting trays to department store perfume reps, sampling is an effective marketing channel that gives consumers the chance to ‘try …
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By now you’re probably well aware of the term “newsjacking” – you probably see it happening all the time on your Twitter feed. This controversial guerrilla marketing tactic is used by brands to piggyback on the day’s biggest news stories …
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