Branding Archives

Jun 08 2017

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Marketing, branding and art: what can businesses learn from those who sell scribbles for squillions?

By Matt | General

If you’re involved in marketing in some way, you must have come across a cliché or two in your time. What about this one: Don’t try to create a demand for something. Makes sense, doesn’t it? When we want to …

Apr 24 2017

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The power of video and imagery in your branding strategy

By Matt | General

Branding is crucial in business. The public opinion of your company, what it sells and what it stands for will play a huge role in whether you flourish or flounder. We also know that visual content is incredibly powerful. The …

Jun 27 2016

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The difference between ‘brand’ and ‘branding’

By Matt | General

Have you ever noticed how convoluted conversations about “brand” and “branding” can be? Understanding the use of brand in reference to a company – as in the ‘target brand’ or as a product name like ‘Pampers’, is difficult enough, but …

Oct 22 2015

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Creating a good brand experience

By Matt | General

What makes for a good brand experience exactly? The Nike tick. The golden arches of McDonalds. The Apple symbol. They’re all recognisable brands whose logos can stand on their own. But these brands are much more than their logos: they …

Aug 10 2015

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Which social media platform is right for your brand?

By Matt | General

There are an ever growing number of social media platforms out there, and every time a new one emerges, brands race to jump on the bandwagon. Sound familiar? If so, it’s not a wise move. It’s unlikely that you have …

Jul 13 2015

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Enhance your brand experience by getting emotional

By Matt | General

How can you make your brand experience better? Many marketers think that consumers make their buying decisions based purely on rational thought – by analysing things like features, cost and value for money. But this is not the case. Today, …

Jun 01 2015

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What brand experience strategies attract Millennials?

By Matt | General

The nature of media and advertising is constantly changing and, as such, so are brand experience strategies. With every new generation, the old rules have to be reconsidered and sometimes thrown out altogether. This is particularly true for the millennials …

Apr 30 2015

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Should product sampling be linked to a brand experience?

By Matt | General

From beer to bread and cereal, product sampling is often the way that FMCG’s get their products into consumers’ hands. But with new brands and products hitting supermarket shelves al thetie, the constant introduction of new products and brands, consumers …

Mar 02 2015

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Creating memorable brand experiences that go down in history

By Matt | General

It is the Holy Grail for event marketers everywhere – creating memorable brand experiences that drive engagement and have a long-lasting, positive effect on both consumers and a brand. With the numerous online and offline marketing channels available today, reaching …

Feb 05 2015

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Can less branding help with product sampling?

By Matt | General

Today, consumers are bombarded with so much information about products, that discovering a great new brand by chance is a rare thing. Can less branding help with product sampling? This is due to what world renowned sociologist Georg Simmel referred …

Marketing, branding and art: what can businesses learn from those who sell scribbles for squillions?

The power of video and imagery in your branding strategy

The difference between ‘brand’ and ‘branding’

Creating a good brand experience

Which social media platform is right for your brand?

Enhance your brand experience by getting emotional

What brand experience strategies attract Millennials?

Should product sampling be linked to a brand experience?

Creating memorable brand experiences that go down in history

Can less branding help with product sampling?

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