Tag

consumer engagement Archives - Hotcow

The cruise experience just got better

By | General
If you haven’t taken a cruise in a few years, get ready to be wowed by how much smarter ships have become. Thanks to technological advancements and huge investment by cruise lines, the latest ships combine technology and innovation to …
Read More

Measuring the Value of Experiential Marketing

By | General
Experiential marketing is becoming an essential ingredient of the marketing mix, principally because experiential events engage with consumers in one of the most effective ways possible – face to face. The efficacy of experiential is unquestionable to brands that have …
Read More

The Age of the Feelies: 4DX technology

By | General
Ever heard of ‘feelies’? Well if not, read on. In recent years, the film industry has seen a host of new technologies aimed at beefing up the sensory aspects of the cinema-going experience, such as the expansion of the soundtrack …
Read More

Use ‘selfies’ to boost your brand.

By | General
To say that taking ‘selfies’ is a growing trend would be an understatement – it’s all the rage, everyone’s at it. Amazingly, the word ‘selfie’ was even officially added to the Oxford dictionary last year. But what isn’t so well …
Read More