One of the top marketing goals for any business is acquiring new customers, but this is not always the best goal or the best use of resources. Brand engagement sometimes is. Marketing to a group that doesn’t know you and …
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If you haven’t taken a cruise in a few years, get ready to be wowed by how much smarter ships have become. Thanks to technological advancements and huge investment by cruise lines, the latest ships combine technology and innovation to …
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Not so long ago, marketing was a one-way conversation. That was until crowd sourcing and the social media revolution changed everything. Before, consumers were rarely asked to take an active role in the marketing of their favourite products. However, over …
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Experiential marketing is becoming an essential ingredient of the marketing mix, principally because experiential events engage with consumers in one of the most effective ways possible – face to face.
The efficacy of experiential is unquestionable to brands that have …
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Ever heard of ‘feelies’? Well if not, read on. In recent years, the film industry has seen a host of new technologies aimed at beefing up the sensory aspects of the cinema-going experience, such as the expansion of the soundtrack …
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As our lives become busier and hitting the high street seems more of a hassle than a pleasure, the lure of the internet is hard to resist. Researching online before we buy is pretty imperative these days, and we head …
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From time to time, Hotcow likes to look back through the archives to learn from some great PR and marketing strategies from yesteryear.
Back in 2009, Nike teamed up with Lance Armstrong’s Livestrong campaign, which focuses on inspiring and assisting …
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To say that taking ‘selfies’ is a growing trend would be an understatement – it’s all the rage, everyone’s at it. Amazingly, the word ‘selfie’ was even officially added to the Oxford dictionary last year.
But what isn’t so well …
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Moving away from normality takes a conscious effort on making your brand remarkable. Instead of shouting your message at consumers, you should be attracting their attention and cultivating fans.
As marketing to consumers becomes more complex, companies are required to dig deep into the emotional profiling of consumers and understand the barriers they need to overcome to find the right level of engagement that will drive brand loyalty.