At Hotcow, we talk a lot about ‘guerrilla marketing’, but what exactly is it? Well, essentially, it is a promotional strategy that uses low cost, high-energy tactics to engage large groups of consumers – and guerrilla tactics use unconventional communications …Read More
From time to time, Hotcow likes to look back through the archives to learn from some great PR and marketing strategies from yesteryear. Back in 2009, Nike teamed up with Lance Armstrong’s Livestrong campaign, which focuses on inspiring and assisting …Read More
When it comes to Christmas shopping this year, retailers will need to focus more on the customer experience. In 2010, the Christmas season was hugely successful for online retailers with an increase of 44% when compared to 2009. While consumers are spending more time online, as they hunt for the best ideas and discounts, for most of them, going shopping is a leisure activity; a source of entertainment with an added value of feeling or experiencing something that they cannot get online.
There is a trend of brands adapting urban treasure hunts to capture the spirit of adventure of consumers, engaging them with a new experience with the brand so they can share their experience with others and be part of a ‘hunters community’.