This campaign represents a fantastic experiential combination of creativity and artwork, which perfectly represents the Hotcow philosophy “great experiences change emotions, actions and beliefs”. 
When it comes to Christmas shopping this year, retailers will need to focus more on the customer experience. In 2010, the Christmas season was hugely successful for online retailers with an increase of 44% when compared to 2009. While consumers are spending more time online, as they hunt for the best ideas and discounts, for most of them, going shopping is a leisure activity; a source of entertainment with an added value of feeling or experiencing something that they cannot get online. 
There is a trend of brands adapting urban treasure hunts to capture the spirit of adventure of consumers, engaging them with a new experience with the brand so they can share their experience with others and be part of a ‘hunters community’.
Experiential marketing is a proven motivator of creating an emotional engagement with the audience and this campaign by Gatorade is a great example of how a brand can utilise experiential marketing to make their sponsorship activity memorable. 
Car manufacturer Seat has launched a branded reality TV series called “Seat Sex Drive” in an attempt to decide once and for all whether men or women make better drivers. 