A while ago, we featured a cracking TV spot by Budweiser that depicted a giant game of pool on city rooftops. We loved it but just hoped it was real. Budweiser have now come back and delighted us with this little Gem from Argentina!
Consumer engagement is a phrase that is getting a lot of attention at the moment. Obviously there is no better mechanic for engaging consumers than experiential marketing but recently, digital has been throwing its weight behind the idea. 
Experiential marketing always involves thinking outside the box and this ambush by Arabian Automobiles is no exception! 
Charismatic entrepreneur Levi Roots has announced he is putting on a free concert in London to raise awareness of his product range. The concert, called “Lazy Sunday” will be taking place in Brockwell part on 29th May. 
We took a trip to Cannes a few weeks ago to put on a “Soirée Spectaculaire” for TV giants Endemol at the world’s premier media buying festival, MIPCOM. It sounds glamorous but it was all work no play for us ‘Cows as we organised a memorable party that really got people talking all over the event! 
Experiential marketing is all about generating talkability around your brand and the guys in charge of French railways certainly managed to that with this great experience on the Palais Royal in Paris. 
We have featured some great experiential marketing campaigns on this blog and this one followed the trend and certainly brought a smile to our faces! 
Hotel chain Radisson Edwardian have found a great use for those controversial QR codes.
We have seen some impressive projections lately but Hyundai takes this one to a next level by hanging a real car off a building and integrating it into a pretty impressive projection show. 
If you have ever been to Barcelona, you will probably have been to La Rambla - the 1.2km pedestrian mall in the centre of the city.