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Brands ask us what makes our approach to experiential marketing unique - we say "we challenge convention, plan strategically and make the experience sensational and relevant". We show customers why they should love, trust, purchase and recommend your product and brand.
Our tactics work because we create a platform to communicate with a targeted audience on a one-to-one level. We stand out because we are direct, high impact and non-traditional. We integrate the most relevant of the marketing strategies to form a well rounded campaign that reaches your target audience and allows them to EXPERIENCE your brand. This is experiential marketing and we are very good at it. Hotcow are especially skilled at marketing to woman. Woman’s wealth and spending power is growing exponentially, they are essentially three consumers in one: they are buying for themselves, they are buying for their families and in more and more cases they are buying for business. Female customers are a powerful market to engage and guess what, they love new experiences. When working together, Hotcow look after all the details - we conceive, design, plan, manage, implement and assess the whole experience. We leave no stone unturned for you. You can order a full fat or semi-skimmed service? ACTION 1. Tell us what you want to achieve. Whether it's a successful product launch, re-launch, increase brand awareness, move into a new market, drive sales or just a good old fashion party. 2. Give us a budget 3. Let us develop a plan for you to fall in love with 4. Fall in love with it 5. We implement it whilst you sit back reap the rewards of being considered the best Marketing Manager ever over a Martini in the Seychelles because your boss just gave you a payrise for being so spectacularly genius with the marketing budget! Bravo You!
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Example Activity: Making Noise at Cannes Film Festival |
It’s the time of the year again when people start talking about Cannes…a film festival so famous and influential that, well, the fact that there’s a film festival there isn’t even mentioned… The furore surrounding Cannes (pretty much the entirety of the world’s film press appear en masse) leads to a peculiar, almost surreal, atmosphere for the festival’s duration. And, with so many filmmakers, film stars and film promoters kicking around as well as the press it takes something pretty special to get your film noticed.
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Promotional Vehicles |
We have a selection of promotional vehicles that can be used for any form of promotion from sampling units and Ice Cream Vans through to 4x4 and Hummers.
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