An experiential campaign is great for turning your business into a memorable brand.
You see, marketing luxury goods is hard. As soon as you charge more than another brand for what is essentially the same product on the surface, you …
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If you like Vodka, Andy Warhol and flying, you will no doubt appreciate Absolut Vodka’s latest experiential campaign to promote their limited edition Absolut Warhol bottle.
The association between Absolut and art goes back nearly 30 years, during which time, …
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Experiential air travel? It may seem like a concept straight out of The Matrix, but a UK aerospace company recently released images of its new windowless plane concept, which could revolutionise air travel entertainment – if the idea takes off. …
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The concept is simple. The film is secret; the location is kept secret, (until a few days before the performance) and all the information the audience is given is the dress code and an identity to assume.
Don’t tell anyone …
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When it comes to guerrilla marketing and experiential marketing strategies, there’s nothing quite like tapping into the human psyche and creating a bit of suspense. We love it. Marketing has to be engaging otherwise it’s failed, so creating something that’s …
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Here’s a cool example of an ambient marketing campaign from toy company Mattel in Brazil. 
This fantastic example of interactive billboard is part of an integrated campaign from Samsung to promote the new Galaxy Note 10.1 in Portugal. 
Hotcow gets underway with the experiential campaign for Australian brand Bulla Creamy Classics. The activity is part of a Bulla social media campaign 'Bring ‘em Home', created by Grey Australia, which will offer a chance for Aussie expats to come home for the summer.
Recent research seen by Marketing Week has unveiled the top brands that are most admired by marketers. 
This is the funniest experiential campaign we have come across this year! Domino’s Pizza in Netherlands came up with a hilarious way to keep people aware of its electric delivery scooters.