Ambient Marketing

Ambient MarketingAmbient Media Experiences add impact and awareness to a campaign. Mixed with live experiences, ambient media can be a powerful addition to your campaign by developing top of mind recall with your target audience and on-mass attention. It enables us to reach your target audience in “hard to reach places” and kept the message fresh and clear in your customers mind.

We will design your ambient experiences to link in with your live experiences or as a stand alone activity.

Some different types of Ambient media options include: Optical illusion art, Clean ads, Walking adverts, Cling ads or Bluetooth brand messaging experiences. Ambient quote

 

Work in the Field

Thomson The Great Baggage Robbery

Experiential Activity: Keen to raise awareness about the unfair practices of rival airlines, Thomson hired Hotcow to generate a stir with a guerilla campaign at an international airport.
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Moo Talk

News Overview of the Week

Every now and again it pays to cast your eye over the news to see what’s on the horizon (or coming up fast) – you never know what you’ll find and how it may prove useful. One thing, however, is certain; you won’t get to the top of your profession without having a good idea of what’s going on in general terms…as ever, we’re here to help you.
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Last Update: Saturday, May 17 2008