Celebrating Creativity #119 – Domino’s

Dominos Pizza Experiential Campaign This is the funniest experiential marketing campaign we have come across this year!

Domino’s Pizza in Netherlands came up with a hilarious way to keep people aware of its electric delivery scooters. Using a human voice to replicate the sound of a motorbike engine, every time the vehicle accelerates, a catchy promotional tune is played.

Although it seems like a crazy idea, the scooter is both hilarious and safe. That’s why they called it the ‘safe sound’. We would hate to be the biker behind the ’Safe-Sound Scooter’ after a few hours on the job, but people’s reactions when the engine exclaims ‘Domino’s!’…‘Pizza!’ are priceless!

What do you think? Tweet us @Hotcow!

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