guerrilla marketing Archives - Hotcow

Thinking creatively and using a guerrilla marketing strategy for your business is a good idea. Not just because such an approach can generate amazing results, but also because of money. Guerrilla marketing is all about ingenuity beating out big advertising …

Most brands understand by now that traditional advertising simply doesn’t get the same amount of attention as it once did. Now, brands are being forced to think more carefully about creative ways that they can interact with their audience. As …

Growing a new business in today’s climate is no simple feat. The overcrowded industries that companies inhabit mean that searching for new ways to establish yourself includes trying a little “out-of-the-box” thinking. While you may know that you have some …

To most businesses, the idea of guerrilla marketing can be an exciting, yet sometimes scary one. The premise is pretty easy to understand. Instead of investing all of your money into a traditional method for advertising, or placing a lot …

In an era where customers automatically ignore any advertisement they see, guerrilla marketing is a great, cost-effective way to snatch up crucial attention. That’s why we’ve seen a number of memorable and impressive tactics across the years used by small …

Guerrilla marketing is something of a strange concept for many business owners today. Often, companies regard this notion to be something that belongs completely to bigger brands, but the truth is that you can make the tactic work for almost …

A 23-year-old copywriter with aspirations to work for a significant advertising company in, or near Boston, recently chose to install a collection of fun “Pokémon Go” street signs as a way of making his name around his local town. His …

In a world defined by people who are almost completely de-sensitised to traditional advertising formats, marketers are being faced with an increasingly impossible task in earning engagement, and interaction. In an effort to break past the boundaries of boredom that …

It’s often said that competition is good for business, as it pushes you to be your best. Think Coca-Cola vs. Pepsi and Visa vs. MasterCard. Part of the fun of rivalry is stealing customers from your rivals, and you can …

The music business is notoriously competitive. Not only are new artists doing their best to be discovered, but established acts must work hard to remain relevant and interesting. Here are a few disruptive guerrilla stunts that caused a stir in …