Research seen by Marketing Week suggests that shopper's expectations need to be catered for by retailers according to three different mindsets: dream, exploring and locating. 
The rapid influx of emerging media has forced brands to consider a complex myriad of options when selecting appropriate marketing programs to target consumers. Selecting the right partners who have a clear overall vision of your business is key to covering every touch point of the consumer journey.
Recent research seen by Marketing Week has unveiled the top brands that are most admired by marketers. 
Marketing Week has featured an insightful article about the factors affecting the success of sampling campaigns, based on some of the data collected from Hotcow’s latest shopper research around product trial and purchase behaviour. 
In the current marketing environment, the latest developments in technology are becoming more and more recognised, trusted and ultimately implemented into campaigns. 
A recent piece of research by BDRC Continental featured on Marketing Week’s website last week recognises field marketing as the most successful way to appease customers. Better still, the study identifies a combination of sampling with elements of experiential as the most effective method of marketing. 
Is there really such a thing as engagement with TV ads? You can like it, you can laugh at it but isn't real engagement reserved for a personal experience?
There’s nothing better than a really great viral, one of those online links that circulates to everyone you know or something on TV that people drop into conversations. The only trouble... 