Social Media Archives - Hotcow

At Hotcow, we talk a lot about marketing and, in particular, experiential marketing. The whole point of experiential marketing is to get people (potential customers) to notice, engage with and grow to a love a brand… … via an experience. …

Every business is always looking to generate sales leads. They tend to go where the people are and currently, everybody seems to be on social media. After all, there are more than two billion active social media users, worldwide. Marketers …

These days, marketing goes hand-in-hand with of social media and technology. The results can be amazing for businesses, since it makes potential customers more accessible than ever. But there’s a problem. Unfortunately, because there are so many social media platforms …

Social media and marketing go hand-in-hand. But there’s much to consider with social media and we’ve all been guilty of the odd social faux pas. Although embarrassing, these mistakes are generally forgiven and forgotten in a social situation. But when …

It’s time for the annual Wimbledon Championships. Widely regarded as the most prestigious of all four Tennis Grand Slam tournaments, the All England Club (AELTC) is continually upping its game to keep it that way. Technology has always played an …

The folks at Microsoft were left red-faced recently after an attempt to engage millennials with artificial intelligence backfired in spectacular fashion – just hours after the launch. The tech company designed the chatbot, which it named “Tay,” as an experiment …

It’s that time of year when we dust off the crystal ball and look to the future. 2015 has been an eventful year for social. There have been lots of changes and breakthroughs for social media experts to contend with …

When the leader of one of the most conservative organisations in the world is on Twitter, it shows how pervasive social media has become as a communications tool. The Roman Catholic Church is expressly conservative with regard to all sorts …

Every small business owner is strapped for time and money. But a limited budget and schedule shouldn’t stop you from finding innovative ways to tackle your business’s challenges. By learning how to use social media, you can save valuable resources …

Every brand uses social media, right? Being at the helm of any new business can be extremely demanding. There are many aspects of the business that you need to take care of – marketing being one of them. Social media …