These days, marketing goes hand-in-hand with of social media and technology. The results can be amazing for businesses, since it makes potential customers more accessible than ever.
But there’s a problem. Unfortunately, because there are so many social media platforms out there, so-called experts are always championing different strategies.
Sometimes, the more you hear, the less you do. So what general concepts should you adhere to if you’re to achieve social media success?
Stay authentic and honest
If you can harness the power of global conversation, you’ll be onto a winner. But nothing will damage your brand like being exposed as dishonest or disingenuous on social media.
Because it’s easy to whack out messages in double-quick time, make sure you maintain your integrity as a business.
Some people say that there’s no such thing as bad publicity. Tell that to Uber after they got slaughtered on social media.
The whole point of social media is that it’s there to enhance your brand; it’s not a vehicle for communicating bad news.
Always be fun (or at least interesting)
Whilst you should be aware of the potential problems that come with using social media, remember to have fun.
Inject some personality into the content you share on social media, since that’s a key way to create a buzz around your brand.
Be consistent with your branding
The last thing you want to do is create distance between your social media activity and the rest of your brand.
Your audience should feel that they always speaking to the same business, no matter what medium they’re using.
Apart from anything else, consistency just makes sense.
Specialise in something and niche down
If you know your target audience well, you’ll be aware that they only tend to enjoy a certain types of social media activities.
They might love Facebook, Twitter or Instagram, but they might hate them. They could prefer Pinterest, SnapChat or LinkedIn.
The point is, don’t waste your time hanging out in places that won’t help grow your business.
Hotcow is a non-traditional creative agency that specialises in experiential marketing that goes viral. Our campaigns generate buzz through crowd participation, PR and content sharing. Contact us on 0207 5030442 or email us on firstname.lastname@example.org.