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Viral Archives - Hotcow

Memorable memes and viral videos from 2014

By | General
From an avalanche of ice bucket videos, to a litter of Grumpy Cat memes, 2014 was another bumper year for guerrilla marketers. As mobile sharing went mainstream, brands achieved some of the year’s biggest marketing success stories with memes and …
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A lesson in viral marketing

By | General
You may think that the thrills and spills of Christmas are still safely in the distance, but the launch of the annual John Lewis’ Christmas advert ushered in the start of the festive season in a big way. The masters …
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PR and media stunts

Why brands need media stunts.

By | General
Every second of every day, brands are battling for our attention. No matter what the medium, we’re constantly bombarded with marketing messages and advertising campaigns. Therefore, it pays for companies to be clever and come up with some creative tactics …
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The key to two great viral videos

By | General, Thought Leadership | No Comments
Why have these videos gone viral? One of our ‘Cows in the office is a semi-professional rugby player. This means that from time-to-time he will inevitably bore us about his sport. The other day however, the entire herd was raving about a video from the Rugby Channel in New Zealand. Taking a leaf out of the NFL’s book, Sky New Zealand has made some “Fantasy Files” videos of their own featuring top New Zealand International players performing seemingly impossible tricks for the camera.
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