Bringing a new product to the marketplace can be a complex and challenging experience.
You need to convince your target customer that the item you’re offering is better than what your competitors have to offer, but you also need to …
Product sampling campaigns are potentially the simplest, and most cost-effective way to generate awareness for your brand, and the item you’re trying to sell. One of the most significant benefits of these marketing strategies is that they allow you to …
Back in the summer beauty giant Unilever created a powerful marketing campaign that mixed experiential with product sampling. Last August, it opened a pop-up store in New York, where consumers could test out various products and even create custom lotions …
When a business launches a brand new product, it’s a very risky time. Companies spend a lot of time, effort and money in creating, developing, branding and marketing a new line. Much of the immediate future depends on sales, but …
Product sampling campaigns get people talking. In business, the hardest thing to do is clinch a sale. The act of finding a lead and converting them into a customer is tough. But product sampling achieves both these things.
In terms …
In-store product sampling might not be the newest, most technologically-savvy way to get your product out in front of your target audience, but it could be one of the most effective ways to establish brand awareness and loyalty.
Though product …
Why is in-home product sampling so beneficial for many businesses? Well, at the heart of product sampling is the belief that, by putting something directly into the hands of a consumer, you’re automatically increasing the chances of achieving a sale. …
If you’re stepping out into the world of sampling, you don’t necessarily have to create a campaign on a huge scale or give away millions of your products. Small and quirky can be just as effective and persuasive, particularly when …
It seems that increasing numbers of businesses are trying online sampling, because they realise that there’s nothing quite as powerful as putting their product into a consumer’s hands.
Product sampling isn’t anything new. In fact, it has always been a …
If you’ve got confidence in your product and you want to reach out to consumers in an instant, then a good sampling campaign goes a long way.
In days gone by, it was all about quantity rather than quality, but …
Hotcow are an award winning experiential marketing agency based in London.
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