PR has changed a lot in the last decade or so.
In the past, the popular opinion was that you had to be a massive business to be ‘good’ at PR, and even then you’d only be good because you …
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More and more often we’ve been seeing brands being particularly responsive to consumer demands via social media. Here’s a great example of a highly social, creative and engaging experiential campaign.
Last month, McDonald’s Canada launched a social media campaign, which invites consumers to post their questions about McDonald’s food quality and have their enquiries answered with a personal reply from the fast-food chain. 
Here’s another innovative way to create product awareness using experiential marketing to connect the digital to the real world. 
Pinterest is growing at an incredibly rate this year! Here is a great example of an influential way to spread a positive message about a brand using the social networking site. 
One of the greatest attributes of experiential marketing is in letting consumers be part of the play. This brilliantly integrated campaign by Ford in Europe demonstrates how a smart idea can create amazing content for brands and engage the audience to share the information.