Celebrating Creativity #106 – Ford

Fiestagram Experiential Campaign One of the greatest attributes of experiential marketing is in letting consumers be part of the play. This brilliantly integrated campaign by Ford in Europe demonstrates how a smart idea can create amazing content for brands and engage the audience to share the information.

To promote their new Ford Fiesta car and increase awareness of its innovative features, Ford asked Instagram users to join 6 themed challenges and submit their pictures by using the hashtag #Fiestagram. To those who submitted striking images tagging each week’s challenge, which was associated with the car’s high tech features, Ford gave away weekly prizes. And the overall winner received a brand new Ford Fiesta!

The result? A well integrated social media and mobile campaign with over 16,000 photo entries. Best pictures were also featured in physical galleries and digital billboards across Europe.

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