This fantastic example of interactive billboard is part of an integrated campaign from Samsung to promote the new Galaxy Note 10.1 in Portugal. 
One of the greatest attributes of experiential marketing is in letting consumers be part of the play. This brilliantly integrated campaign by Ford in Europe demonstrates how a smart idea can create amazing content for brands and engage the audience to share the information. 
A selection of the most appropriate promotional channels and measurement techniques has a cumulative effect on your campaign results and consumer recall, therefore, choosing the right agencies to represent your brand is key.
Experiential marketing is proving to be one of the best tools to engage and inspire consumers to generate a buzz and create content. V Energy came up with a creative marketing stunt to promote their energy drink in New Zealand. 