QR codes Archives - Hotcow

Celebrating Creativity – New Years Special

By | Celebrating Creativity, General | No Comments
Mini Inflatable Car 2011 has thrilled and excited us with some incredible examples of experiential delight. The year has brought new technologies, from 4D projection mapping to QR codes and RDIF technology, and an even higher penetration of social media, coupled with more platforms for communication than ever before. All of these elements have made for an incredibly innovative year for experiential marketing, and we can’t wait to be a part of the new experiential delights that 2012 will no doubt introduce. 
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Are window displays the next generation of online shopping?

By | General, Thought Leadership | No Comments
Ocado Virtual Shopping Window Last week, the online grocer Ocado announced their first pop-up store in London showcasing the “next generation in shopping”, allowing customers to buy from a window display, rather than getting real products from the shelving. This is a similar move to the experiential venture performed by Tesco in South Korea. The technology involves a printed window display with popular items, enabling consumers to scan the barcodes off a wall, add the items to their baskets and book a delivery time.
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