When season four of the hit TV show The Walking Dead came to the Fox Channel in Portugal, the people responsible for the show’s PR used experiential marketing to come up with a fantastic way of raising awareness and making …Read More
Mastering the different stages of a decision journey and understanding what works in the live environment can shift your consumers from awareness towards usage and advocacy.
Live brand experiences require specialist experiential skills, demanding knowledge and understanding of exactly what makes your consumers tick, as well as a large sprinkling of creativity to invite and encourage consumer participation.
New emerging technologies have been playing at the forefront in delivering exceptional experiences for consumers to engage with brands. Augmented reality and image recognition are the latest trends that brands have been experimenting with for all manners of new methods of engagement by using the power of digital and social media to establish deeper relationships with consumers.