We have all experienced it. We are sat in our local multiplex waiting for the latest blockbuster to start. The room darkens and minutes later, the real world disappears and for the next 90 minutes or so, we live vicariously …
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We’ve all heard of and seen them – flash mob publicity stunts. This craze in experiential marketing brings an experience to people in unexpected moments, eliciting a sense of wonder to those that witness them.
The flash mob craze began …
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When season four of the hit TV show The Walking Dead came to the Fox Channel in Portugal, the people responsible for the show’s PR used experiential marketing to come up with a fantastic way of raising awareness and making …
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With so many sources of information available to communicate with consumers, having a good social strategy with compelling content will ensure your brand reaches consumers more effectively and precisely.
Mastering the different stages of a decision journey and understanding what works in the live environment can shift your consumers from awareness towards usage and advocacy.
Everyone loves a good giveaway, which is why Slurpee Australia decided to embrace consumers inner-opportunistic side to promote their frozen drinks range. 
Live brand experiences require specialist experiential skills, demanding knowledge and understanding of exactly what makes your consumers tick, as well as a large sprinkling of creativity to invite and encourage consumer participation. 
New emerging technologies have been playing at the forefront in delivering exceptional experiences for consumers to engage with brands. Augmented reality and image recognition are the latest trends that brands have been experimenting with for all manners of new methods of engagement by using the power of digital and social media to establish deeper relationships with consumers.
Live brand experiences demonstrate how customer participation and interaction can create demand for your brand and this is a great example of how experiential marketing can be used to drive traffic in-store.