Live brand experiences demonstrate how customer participation and interaction can create demand for your brand and this is a great example of how experiential marketing can be used to drive traffic in-store.
As part of the Fashion’s Night Out celebration in New York, the popular America clothing and accessories chain, Daffy’s has created an experiential event featuring live models standing in the store’s windows showcasing different outfits in response to text messages from passers-by.
The stunt attracted thousands of people who were encouraged to text in their requests for which outfit a specific model should wear. Throughout the evening, the models had received more than 1,500 text messages including personal comments that were posted on a giant flat screen TV placed in the window for all to read.
They might have had little trouble with the police but it certainly got costumers engaged in participating in the experiment!