If you’re reading this, you’re probably already aware of the concept of shopper marketing. If not, it’s like Ronseal – it does exactly what it says on the tin. It’s about marketing to shoppers while they are in-store, in an …
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Could a new technology help your shopper marketing campaign? Christmas is coming. Across the country, supermarket shelves are already stocked with turkey and sprouts; Christmas lights are starting to go up, and retailers are getting ready for the busy festive …
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Shopper marketing has seen a sea change over the past few years, as the digital age has put consumers in the driving seat. Digital tools such as ecommerce, smart phones and social media have given us the freedom to shop …
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Shopper marketing offers lucrative rewards. Brits spend an average of two and a half hours a week in the supermarket doing the big weekly shop. For marketers, that’s two and a half hours a week of brand exposure and potential …
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Have you ever tried shopper marketing? In today’s evolving retail landscape, it is more important than ever to focus on the in-store shopping experience. With low-cost e-tailers like Amazon and eBay becoming the norm, bricks and mortar retailers need to …
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If you have no idea what shopper marketing is, you’re not alone. Although it’s been around for some time, the focus for marketers has traditionally been devoted to focusing on the needs of the consumer – that is the consumption …
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Shopping missions are changing as consumers gain more choice, access and power across channels. Offering them a smooth and engaging experience is key to deliver the value and convenience that they’re looking for.