Is there a new way of promoting your brand through brand experiences? Picture the scene: you’re at a party and a stranger walks up to you with their hand extended. “Hi. My name’s John, and my three personality pillars are …
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It is the Holy Grail for event marketers everywhere – creating memorable brand experiences that drive engagement and have a long-lasting, positive effect on both consumers and a brand. With the numerous online and offline marketing channels available today, reaching …
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One of the top marketing goals for any business is acquiring new customers, but this is not always the best goal or the best use of resources. Brand engagement sometimes is. Marketing to a group that doesn’t know you and …
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If you haven’t taken a cruise in a few years, get ready to be wowed by how much smarter ships have become. Thanks to technological advancements and huge investment by cruise lines, the latest ships combine technology and innovation to …
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If October 31st seemed stranger and spookier than ever before, there’s a good reason for it – there were a record number of witches, zombies and vampires roaming the streets. Halloween just got experiential.
Over the past five years, Halloween …
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Being scared out of your wits may not be at the top of your wish list when planning your holiday, but an estimated 17,000 tourists will be doing just that thanks to some ‘experiential tourism’ in October and November at …
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At a time when retailers are seeing an increase in online spending, and people are using shopping centres as a form of entertainment, experiential marketing becomes a great asset to drive footfall in-store and keep it coming. 
An article published in The Wall Street Journal discusses the primary drivers of word-of-mouth conversations about brands. According to Ed Keller and Brad Fay’s book ‘Why Real Relationships Rule in a Digital Marketplace’, “90% of WOM conversations about brands take place offline, primarily face-to-face”.
With so many sources of information available to communicate with consumers, having a good social strategy with compelling content will ensure your brand reaches consumers more effectively and precisely.
Experiential marketing can be designed to create immersing brand experiences that engage the senses of consumers to identify with the brand on many levels. To mark their campaign ‘Life is for Sharing’, Deutsche Telekom pulled off a experiential event in Barcelona that brought our favourite game app Angry Birds to life.