It is the Holy Grail for event marketers everywhere – creating memorable brand experiences that drive engagement and have a long-lasting, positive effect on both consumers and a brand. With the numerous online and offline marketing channels available today, reaching …Read More
If October 31st seemed stranger and spookier than ever before, there’s a good reason for it – there were a record number of witches, zombies and vampires roaming the streets. Halloween just got experiential. Over the past five years, Halloween …Read More
Being scared out of your wits may not be at the top of your wish list when planning your holiday, but an estimated 17,000 tourists will be doing just that thanks to some ‘experiential tourism’ in October and November at …Read More
An article published in The Wall Street Journal discusses the primary drivers of word-of-mouth conversations about brands. According to Ed Keller and Brad Fay’s book ‘Why Real Relationships Rule in a Digital Marketplace’, “90% of WOM conversations about brands take place offline, primarily face-to-face”.
Experiential marketing can be designed to create immersing brand experiences that engage the senses of consumers to identify with the brand on many levels. To mark their campaign ‘Life is for Sharing’, Deutsche Telekom pulled off a experiential event in Barcelona that brought our favourite game app Angry Birds to life.