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SHARING IDEAS AND EXPERIENCES

Interested in the latest news, insights and latest thinking on experiential marketing? Then ‘Hotcow’s Daily News’ is a must read. Sign up to get our monthly newsletter or subscribe to our social sites to be kept informed.

Blog

29th
Jan 2015
pm

Evoking emotion with shockvertising

We are an emotionally driven society and we respond to marketing that resonate with us on an emotional level.  One tactic marketers use to achieve this is ‘shockvertising’ – that deliberately shocks and offends consumers, by violating norms for social …

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26th
Jan 2015
1

Make sweet music with experiential marketing

We all remember the first concert we attended; we all feel nostalgic when certain songs come on the radio; and we all have our secret musical guilty pleasures. Now you can incorporate that into your experiential marketing strategy.
Music is …

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22nd
Jan 2015
viral

Memorable memes and viral videos from 2014

From an avalanche of ice bucket videos, to a litter of Grumpy Cat memes, 2014 was another bumper year for guerrilla marketers. As mobile sharing went mainstream, brands achieved some of the year’s biggest marketing success stories with memes and …

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19th
Jan 2015
Coca-Cola_0

Make Your Marketing Tangible with 3D Printing

In the not-so-distant past, 3D printing sounded like a concept out of a sci-fi fantasy film, but now it’s an undeniable reality.
As a printing technique, 3D printing has been around since the 1980s, but until recently, it hasn’t been …

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15th
Jan 2015
fiat

FIAT’s latest guerrilla advertising campaign

The 15th of October 2014 was a rainy Wednesday in London, but for commuters walking through the city, it was the perfect chance to witness the launch of a new guerrilla advertising campaign by FIAT. That morning, the car brand …

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12th
Jan 2015
burberry

Burberry gets personal with its new interactive campaign

Burberry has been a trailblazer on social media from the beginning, which eye catching campaigns designed to bring consumers closer to the action. A master of the interactive campaign, Burberry’s celebrated fashion shows are watched online around the world by …

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08th
Jan 2015
real-time marketing

Getting closer to your customers with real-time marketing

The marketing industry has been struggling to keep pace with culture for years, but with the advent of real-time marketing, it seems that marketers have found a solution to the problem.
What is real-time marketing? …
A proven guerrilla marketing strategy,

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05th
Jan 2015
Corporate-Branding (4)

Go Guerrilla with Influencer Marketing

Over the past year you may have heard the term “influencer marketing” floating around the marketing and blogosphere worlds.
This relatively new form of guerrilla marketing has emerged from the intersection of public relations and social media, where the focus …

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29th
Dec 2014
1

Absolut Vodka’s latest experiential campaign

If you like Vodka, Andy Warhol and flying, you will no doubt appreciate Absolut Vodka’s latest experiential campaign to promote their limited edition Absolut Warhol bottle.
The association between Absolut and art goes back nearly 30 years, during which time, …

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22nd
Dec 2014
brandengagement

Brand engagement: thinking like a rock star

One of the top marketing goals for any business is acquiring new customers, but this is not always the best goal or the best use of resources. Brand engagement sometimes is. Marketing to a group that doesn’t know you and …

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