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Could a new technology help your shopper marketing campaign? Christmas is coming. Across the country, supermarket shelves are already stocked with turkey and sprouts; Christmas lights are starting to go up, and retailers are getting ready for the busy festive shopping season.Each year, the number of online Christmas shopper’s increases

Are you planning on doing any marketing at Christmas? We’ve reached November already, which means one thing: the countdown to Christmas has begun. While December 25th may seem like a long way off, it will be here before you know it.Do you have your festive social media strategy nailed down?

What makes for a good brand experience exactly? The Nike tick. The golden arches of McDonalds. The Apple symbol. They’re all recognisable brands whose logos can stand on their own.But these brands are much more than their logos: they each promise a particular feeling and brand experience. McDonalds promises quick, consistent food

Have you ever created a product sampling campaign aimed at students? It’s the end of the summer: the holiday tan has faded, the kids have gone back to school, and thousands of teenagers across the country have left home for the first time to begin their adventures at university.The university

Although social media is now a mainstay of digital marketing, a lot of businesses still think that it’s just about Facebook and Twitter. But there is so much more to it.In fact there are a huge number of social media tools that can help your business in many different ways.Let’s

Have you ever considered product sampling as a marketing campaign? Whether you’re a seasoned entrepreneur or are launching your first business, you might be a little reluctant to give away free samples of your products. After all, there’s no guarantee that it will get you a return on your investment.But

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