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Are you thinking of using product sampling? Well start by asking yourself a question – what is the ultimate purpose of your business? To make money? To improve people’s lives? To revolutionise a particular market-place?Whatever your business goals, you can get a lot closer to achieving them with product sampling. It’s

How do travel PR stunts help travel companies sell vacations? With the evenings getting lighter and the trees blossoming, it’s safe to say that spring is definitely in the air, which means that summer is just around the corner. And summer means holidays!As travel companies gear up for the holiday

PR stunts work. Standing out from the crowd can be tough for any business. Even if your product is as good as anything already on the market, without word of mouth, it is difficult to get noticed.Luckily for you, there’s one sure-fire way to get people talking about your brand:

Polar bears wandering the streets of London and vending machines that dispense pizzas and balloon animals: these are just a couple of the wacky marketing tactics that fall under the umbrella of guerrilla marketing.Despite it being over 30 years old, guerrilla marketing still feels fresh today and is constantly evolving,

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