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SHARING IDEAS AND EXPERIENCES

Interested in the latest news, insights and latest thinking on experiential marketing? Then ‘Hotcow’s Daily News’ is a must read. Sign up to get our monthly newsletter or subscribe to our social sites to be kept informed.

Blog

30th
Oct 2014
exp

The rise of experiential entertainment

We have all experienced it. We are sat in our local multiplex waiting for the latest blockbuster to start. The room darkens and minutes later, the real world disappears and for the next 90 minutes or so, we live vicariously …

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27th
Oct 2014
experience

When Guerrilla Marketing Goes Wrong…

When traditional marketing strategies aren’t delivering, you send in the guerrillas. They’re the extra-special forces – the ones that implement killer marketing strategies, to turn the tide and defeat the enemy.
However, when your marketing strategy hinges on interruptive, outbound, …

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23rd
Oct 2014
experiential-marketing3

A Lesson in Experiential Tourism with Sentosa Spooktacular

Being scared out of your wits may not be at the top of your wish list when planning your holiday, but an estimated 17,000 tourists will be doing just that thanks to some ‘experiential tourism’ in October and November at …

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20th
Oct 2014
12

Splenda sweetens its marketing with digital product sampling

For years, brand marketers have used promotional sampling to introduce consumers to new products and solicit their feedback. From supermarket tasting trays to department store perfume reps, sampling is an effective marketing channel that gives consumers the chance to ‘try …

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16th
Oct 2014
sfsdffsdf

Branding, experiential marketing and transparent transport

If you’re looking for new, innovative experiential marketing and branding ideas, maybe you should follow in the footsteps of Mercedes, BMW, Mini, Barclays and Disney – they’ve all taken their brands on tour, in a unique, state-of-the-art exhibition vehicle.

The …

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13th
Oct 2014
4

Stealing the Spotlight with Newsjacking

By now you’re probably well aware of the term “newsjacking” – you probably see it happening all the time on your Twitter feed. This controversial guerrilla marketing tactic is used by brands to piggyback on the day’s biggest news stories …

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09th
Oct 2014
gmar

Smell sells! Scent Marketing

We have all heard of the tactics employed by estate agents, to help sell a property: baking fresh bread in the oven or brewing a fresh pot of coffee on the stove. But marketing assaults on peoples’ senses go far …

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06th
Oct 2014
heineken

Heineken tastes marketing success with its Pop-Up City Lounge

In today’s fiercely competitive beer market, brands are looking to push the boundaries with their marketing. Budweiser tried to reach out to the millennial’s with its mobile activated ‘Brewmaster’s Tour’, Stella Artois Black launched its classy ‘Black Diamond’ theatre experience …

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02nd
Oct 2014
lego

Using crowd sourcing to create experiences people really want

Not so long ago, marketing was a one-way conversation. That was until crowd sourcing and the social media revolution changed everything. Before, consumers were rarely asked to take an active role in the marketing of their favourite products. However, over …

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29th
Sep 2014
marriott-logo

Teleportation anyone? Check out Marriott Hotels’ experiential marketing campaign

Have you ever wanted to explore the sandy beaches of Hawaii, or see London from the top of a skyscraper, without spending a penny? Thanks to Marriott Hotels’ experiential marketing campaign, you can.
The reality is closer than you think. …

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