SHARING IDEAS AND EXPERIENCES
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A Lesson in Experiential Tourism with Sentosa Spooktacular
Being scared out of your wits may not be at the top of your wish list when planning your holiday, but an estimated 17,000 tourists will be doing just that thanks to some ‘experiential tourism’ in October and November at …Read More →
Splenda sweetens its marketing with digital product sampling
For years, brand marketers have used promotional sampling to introduce consumers to new products and solicit their feedback. From supermarket tasting trays to department store perfume reps, sampling is an effective marketing channel that gives consumers the chance to ‘try …Read More →
Branding, experiential marketing and transparent transport
If you’re looking for new, innovative experiential marketing and branding ideas, maybe you should follow in the footsteps of Mercedes, BMW, Mini, Barclays and Disney – they’ve all taken their brands on tour, in a unique, state-of-the-art exhibition vehicle.
The …Read More →
Stealing the Spotlight with Newsjacking
By now you’re probably well aware of the term “newsjacking” – you probably see it happening all the time on your Twitter feed. This controversial guerrilla marketing tactic is used by brands to piggyback on the day’s biggest news stories …Read More →
Smell sells! Scent Marketing
We have all heard of the tactics employed by estate agents, to help sell a property: baking fresh bread in the oven or brewing a fresh pot of coffee on the stove. But marketing assaults on peoples’ senses go far …Read More →
Heineken tastes marketing success with its Pop-Up City Lounge
In today’s fiercely competitive beer market, brands are looking to push the boundaries with their marketing. Budweiser tried to reach out to the millennial’s with its mobile activated ‘Brewmaster’s Tour’, Stella Artois Black launched its classy ‘Black Diamond’ theatre experience …Read More →
Using crowd sourcing to create experiences people really want
Not so long ago, marketing was a one-way conversation. That was until crowd sourcing and the social media revolution changed everything. Before, consumers were rarely asked to take an active role in the marketing of their favourite products. However, over …Read More →
Teleportation anyone? Check out Marriott Hotels’ experiential marketing campaign
Have you ever wanted to explore the sandy beaches of Hawaii, or see London from the top of a skyscraper, without spending a penny? Thanks to Marriott Hotels’ experiential marketing campaign, you can.
The reality is closer than you think. …
Brands go for gold with experiential marketing
Major sporting events such as the World Cup, Wimbledon and the Commonwealth Games have dominated the media in recent months, and each has thrown up a wealth of sponsorship and experiential marketing opportunities for brands across the world. Coca-Cola, Adidas, …Read More →
Measuring the Value of Experiential Marketing
Experiential marketing is becoming an essential ingredient of the marketing mix, principally because experiential events engage with consumers in one of the most effective ways possible – face to face.
The efficacy of experiential is unquestionable to brands that have …