SHARING IDEAS AND EXPERIENCES
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Celebrating Creativity #244 – WestJet’s Christmas Miracle
Canadian airline WestJet gave some of their lucky customers a festive dose of Christmas cheer at the Toronto and Hamilton International Airports recently.
Creating an interactive ‘Santa’s Grotto’ within the terminal of both airports, passengers were treated to a real …
How to make your product sampling more emotionally engaging?
Most companies tend to think that product sampling is just about getting your product into people’s hands. Give it to them and they will come and buy – wrong. Whilst sampling is a great way to get products out there, …Read More →
Celebrating Creativity #243 – Fruit of the Loom
Fruit of the Loom have launched a new very limited line of underwear. If you’re familiar with the idea of lucky pants then this creative campaign will be right up your street.
The clothing manufacturer wanted to create the worlds …
Celebrating Creativity #242 – Coca-Cola
We love writing about Coca-Cola in Celebrating Creativity, quite simply because they are always, always being creative! So without further ado, we present their latest christmas offering.
Not content enough with the iconic christmas Coke truck touring up and down …
Celebrating Creativity #241 – Nike
Nike are high up in the stskes for brands that have created cool and creative live experiences over the years. Take for example the launch of their Jordan CP1 as well as the brilliant projection mapping for the Jordan Melo …Read More →
Celebrating Creativity #240 – Kotex
There are something’s that we just aren’t very comfortable about discussing in public. Feminine hygiene is one of those subjects. Marketing examples over the past few years have shown that marketeers need to be smart if they are to communicate …Read More →
Celebrating Creativity #239 – Adidas
Here is another Hotcow Celebrating Creativity post hailing some experiential marketing from sportswear Gods; Adidas. Adidas are no stranger to coming up with inventive and interesting live experiences to bring attention to the brand and their new products, remember the …Read More →
Celebrating Creativity #238 – The Economist
Agency BBDO New York collaborated with publication The Economist to bring to life the hot potato news topics – which is a key feature in its magazines.
Hot potato samples were offered to the public from an “Economist” red truck …
Celebrating Creativity #237 – Breathe Right
Breathe Right nasal strips are designed to help aid a good night sleep. To get this message across and aid weary Canadians, the brand worked with Blammo to create a pop-up hotel at the Royal Bank Plaza in Toronto.
Celebrating Creativity #236 – Chucky
This is a fantastic prank designed to promote The Curse of Chucky, airing on Brazilian network SBT Online.
Unsuspecting members of the public, got more than they bargained for whilst waiting for a bus one evening. Little did they know …