SHARING IDEAS AND EXPERIENCES
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Tobago Tourism & the UK’s largest hammock
Hotcow designed the UK’s largest hammock, measuring 8.5m long and 3.5m wide, fitting up to 20 adults, to raise awareness of Tobago as a great holiday destination. We targeted consumers in Kingston Upon Thames over the bank holiday weekend.
Immersive Art & Product Marketing
Experiential marketing is becoming increasingly sophisticated, due to advances in digital technology, which continue to push the immersive possibilities, via audiovisual displays and projections.
The combination of immersive art and product marketing enables businesses to bring their brands to life, …
6 things you need for a successful guerrilla marketing campaign
Guerrilla marketing is an ‘alternative’ advertising style, which is now as commonplace as print, radio or TV advertising. It relies heavily on unconventional marketing strategies, to take the consumer by surprise, make an indelible impression and create copious amounts of …Read More →
Guerrilla Marketing and Social Media – Case Study: Ford Motor Cars
With over one billion people using social media channels across the globe, it has become a powerful communications and marketing channel that we cannot afford to ignore. Social networking sites allow for viral marketing and word-of-mouth promotion to be as …Read More →
Launching your product with guerrilla marketing
At Hotcow, we talk a lot about ‘guerrilla marketing’, but what exactly is it? Well, essentially, it is a promotional strategy that uses low cost, high-energy tactics to engage large groups of consumers – and guerrilla tactics use unconventional communications …Read More →
Guerrilla Marketing at Trade Shows
Trade show marketing has changed in recent years. Traditional event solutions are being replaced with guerrilla marketing techniques in which exhibitors catch the attention of consumers by any means necessary. Fortunately, there are endless possibilities when it comes to attracting …Read More →
The not-so-secret rise of experiential cinema
The concept is simple. The film is secret; the location is kept secret, (until a few days before the performance) and all the information the audience is given is the dress code and an identity to assume.
Don’t tell anyone …
Sensory Marketing: Branding with Sense
A study conducted in the UK and USA revealed that in today’s digital world, 1 in 2 people feel increasingly disconnected from the physical world and 7 in 10 people crave experiences that stimulate their senses.
Consumers are looking for …
Brands clean up with clean graffiti
In an increasingly competitive market-place, it is difficult to attract and retain the attention of customers, which is why a growing number of companies are turning to alternative marketing techniques to make their brand stand out.
The latest craze in …
The Power of the Flash Mob
We’ve all heard of and seen them – flash mob publicity stunts. This craze in experiential marketing brings an experience to people in unexpected moments, eliciting a sense of wonder to those that witness them.
The flash mob craze began …