SHARING IDEAS AND EXPERIENCES
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Zombies and blood – when experiential marketing gets dirty
When season four of the hit TV show The Walking Dead came to the Fox Channel in Portugal, the people responsible for the show’s PR used experiential marketing to come up with a fantastic way of raising awareness and making …Read More →
Guerrilla marketing: whatever you do, don’t press the button!
When it comes to guerrilla marketing and experiential marketing strategies, there’s nothing quite like tapping into the human psyche and creating a bit of suspense. We love it. Marketing has to be engaging otherwise it’s failed, so creating something that’s …Read More →
Experiential marketing brings the high street to life
As our lives become busier and hitting the high street seems more of a hassle than a pleasure, the lure of the internet is hard to resist. Researching online before we buy is pretty imperative these days, and we head …Read More →
More experiential marketing from Delites
You know you’ve created a winning marketing campaign when you can continue to use a theme over and over again. What this shows us is that it’s important to understand human psychology. We’re humans and we don’t like change. People …Read More →
Find a celeb and give your brand a boost
Getting a celeb with huge PR potential and social following can really help take your brand to the people who need to hear about it. But it needs to be authentic and the talent need to be on message and …Read More →
Great marketing with First Great Western
It’s all aboard with First Great Western, as they deliver a recent example of simple, effective experiential marketing. Proving that an experiential campaign doesn’t have to be off-the-wall, the train company took a Scalextric model train set on tour in …Read More →
Market your business with comic books and get some POW!
When it comes to storytelling, it’s hard to beat the success of the comic book. The history of the comic varies from culture to culture, but scholars have posited a pre-history as far back as the Lascaux cave paintings (over …Read More →
Experiential meets traditional marketing as billboards get a makeover.
When European Rail Experts, Voyages-SNCF.com, wanted to get people talking about a new online deal they turned traditional billboard advertising into an experiential marketing extravaganza. Their ‘Les Instants V’ offer allows travellers to book train tickets at the same time …Read More →
How did Nike come to engage with cycling enthusiasts?
From time to time, Hotcow likes to look back through the archives to learn from some great PR and marketing strategies from yesteryear.
Back in 2009, Nike teamed up with Lance Armstrong’s Livestrong campaign, which focuses on inspiring and assisting …
Augment reality – get creative with your marketing.
What is ‘augmented reality’?
It’s an image of a real-world environment that has been supplemented by something computer-generated, such as sound, video or special graphics.
What effect does it have? …
Combining genuine reality with enhanced effects allows brands to send