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A brand experience is when a current or prospective customer encounters you, your business, or the products and services you offer. These encounters can take place in physical stores, on your website, on a leaflet, or via social media.What makes a brand experience bad?Bad brand experiences can be caused by

Social media. Most businesses do it. But do they do it right? It’s that time of year again. Your company is gearing up for the annual conference. You’re frantically trying to secure sponsors, line up guest speakers and plan networking events. There’s a lot to think about. But while you’re

Want to hear about a new brand experience? You may not have heard of it, but Millennium Mills is one of the last untouched ruins in London. A derelict flour mill on the south side of the Royal Victoria Dock alongside the newly built Britannia village, the Mills are currently undergoing a major renovation.Why are we

Product samples and product sampling campaigns are truly effective. Who would you say is the most influential target market out there? Some of you may say ‘millennials’ (and you’d be right), but there are other audience segments that are equally as influential – one being the ‘mum’ market.Mums are a

If you have no idea what shopper marketing is, you're not alone. Although it’s been around for some time, the focus for marketers has traditionally been devoted to focusing on the needs of the consumer – that is the consumption of goods and services. What's been ignored is understanding shoppers —

When PR stunts work, they're amazing. And they great thing about PR stunts is that they work across every industry. The movie industry isn't exactly shy about self-promotion. After all, the Academy Awards began in 1928 as a way to generate media coverage for the movies and stars of the day.And

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