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Interested in the latest news, insights and latest thinking on experiential marketing? Then ‘Hotcow’s Daily News’ is a must read. Sign up to get our monthly newsletter or subscribe to our social sites to be kept informed.


Sep 2014

When PR stunts go wrong…

There have been many cases where businesses and reputations have been built on the backs of fantastic publicity stunts; think Red Bull’s ‘Stratos Stunt’. However, there have also been instances when PR stunts have backfired, causing embarrassment and damage to …

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Sep 2014

The Age of the Feelies: 4DX technology

Ever heard of ‘feelies’? Well if not, read on. In recent years, the film industry has seen a host of new technologies aimed at beefing up the sensory aspects of the cinema-going experience, such as the expansion of the soundtrack …

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Sep 2014
teddy bears

Ambient Guerrilla Marketing: The Footprint Poster

In 2010, The Teddy Bear Museum in South Korea launched an extremely effective guerrilla marketing campaign to highlight the ignorance of the Korean public towards the illegal industry of Bear Bile Farming.
The museum teamed up with Creative Agency SwanSong, …

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Sep 2014

The Invisible World of Augmented Reality

Usually, the first rule of advertising is to make your brand as visible as possible, but for the last few years, marketers have been flipping the concept on its head and creating ‘invisible’ adverts, with the help of augmented reality …

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Sep 2014

Foot Locker, experiential marketing and the Triple Black Challenge

Well-known footwear brand Foot Locker stepped into the world of experiential marketing earlier this month with the launch of their new ‘Triple Black’ collection of trainers. The collection consists of six different Nike and Adidas shoe designs – all of …

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Sep 2014

Guerrilla Marketing Tactics

Between their morning newspapers, the billboard advertising on the way to work and the web ads on the office computer, consumers are bombarded with up to 1,600 marketing messages a day.
Advertising saturation means that it is becoming increasingly difficult …

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Aug 2014

Creating a viral phenomenon

Is there anyone left in the world that hasn’t seen an ice bucket challenge recently? The craze has swept through social media in recent weeks and, crucially, has raised awareness of ALS, putting it at the forefront of our minds. …

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Aug 2014
Dwight Yorke Launches A Destination Tobago Awareness Campaign, 'If Only Every Day Was A Day In Tobago'

Tobago Tourism & the UK’s largest hammock

Hotcow designed the UK’s largest hammock, measuring 8.5m long and 3.5m wide, fitting up to 20 adults, to raise awareness of Tobago as a great holiday destination. We targeted consumers in Kingston Upon Thames over the bank holiday weekend.
Tobago …

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Aug 2014

Immersive Art & Product Marketing

Experiential marketing is becoming increasingly sophisticated, due to advances in digital technology, which continue to push the immersive possibilities, via audiovisual displays and projections.
The combination of immersive art and product marketing enables businesses to bring their brands to life, …

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Aug 2014

6 things you need for a successful guerrilla marketing campaign

Guerrilla marketing is an ‘alternative’ advertising style, which is now as commonplace as print, radio or TV advertising. It relies heavily on unconventional marketing strategies, to take the consumer by surprise, make an indelible impression and create copious amounts of …

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