SHARING IDEAS AND EXPERIENCES

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Interactive event experiences, whether digital or analogue, never stand still. Event technologies and digital trends are constantly evolving in conjunction with societal trends and technology breakthroughs.Let’s look at three new media technologies, data triggers, and lifestyle trends that will help you create an unforgettable and emotionally charged consumer experience.1. Building

Pop-up shops are a firm favourite in the retail marketer’s arsenal. Brands big and small have tested the concept and reaped the benefits of the low cost, low risk experiential marketing method.What is a pop-up shop?A “pop-up shop” is a short-term, temporary retail event that’s literally "here today, gone tomorrow".

The elusive ‘millennials’ (people born between the years 1980 to 2000) are the first generation of digital natives. They’ve grown up in a world where the line between virtual and reality is blurred, and their desire for authenticity has pushed marketers to find new ways of engaging with consumers across

Have you ever noticed how convoluted conversations about “brand” and “branding” can be?Understanding the use of brand in reference to a company – as in the ‘target brand’ or as a product name like ‘Pampers’, is difficult enough, but to then have ‘brand’ and ‘branding’ be seemingly interchangeable on top

Walk into any department store on a given weekend and you’ll see a product demo.You'll come across a plethora of product specialists demonstrating and selling everything from fitness equipment to children’s toys. Think Hamleys. On every floor they have friendly staff engaging crowds of children with the latest gadgets. It’s

The thing with PR stunts is, whilst they can be really effective, they have to be thought through.A good PR stunt can transform a brand, a bad one can destroy one.Picture the scene. You’re relaxing on a sun lounger by the hotel pool, sipping a cocktail and doing a bit

Selling on social media is one of the “rising stars” in the sales industry. If you can crack the code of social selling, you’ll be well on your way to improved sales wins and customer retention.But there’s one big hurdle: tracking the ROI of your social selling efforts.This is one

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After the London Marathon took place recently, so we thought we thought we’d bring you this little gem of a PR stunt, from American menswear clothing start-up, Ministry of Supply.Half MerrythonPeople talk about going the extra mile, but would you go an extra 13.1 miles to promote your company? That’s

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