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SHARING IDEAS AND EXPERIENCES

Interested in the latest news, insights and latest thinking on experiential marketing? Then ‘Hotcow’s Daily News’ is a must read. Sign up to get our monthly newsletter or subscribe to our social sites to be kept informed.

Blog

26th
Feb 2015
Product sampling and branding

Myths about product sampling: uncovered!

“Try before you buy.” What could be more enticing? Everybody loves to get something for free. This is product sampling at its best.
When you receive a sample of something you’re not familiar with, not only is there no financial …

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23rd
Feb 2015
Product sampling

What skills do promotional staff need for great product sampling?

Product sampling can really work, but you need the right promotional staff.
Let’s face it, we all love getting something for nothing, and most of us can’t resist a free sample of the latest designer perfume or new brand of …

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20th
Feb 2015
product sampling at supermarkets

Product sampling at supermarkets

Grocery multiples are a great way to reach wannabe shoppers who are on a mission to make an immediate purchase. Product sampling in front of grocery stores provides brands with much higher brand visibility and also gives consumers a message …

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19th
Feb 2015
product sampling at train stations

Product sampling in train stations

Monday to Friday, train stations are jam-packed with office workers. The early hours of the morning provide a great time for product sampling. Do it and get product samples into peoples hands and ultimately on their desks.
London train and …

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18th
Feb 2015
Product sampling and branding

What do brand managers need to know about product sampling?

Most people believe they already know everything about product sampling. Really how hard can be it? Find the location, pick the staff, give out the product – that’s it, right?
Well, we believe there is more of a science to …

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17th
Feb 2015
experiential-marketing

What is ‘pump and dump’ product sampling?

‘Pump and dump’ product sampling. If you work at Hotcow then you love this term – it really comes from the banking/finance world on how they deal with buying and selling stocks on a daily basis – one minute they …

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16th
Feb 2015
Coca-Cola product sampling

How much should you really be paying for your product sampling campaign?

Hotcow create nationwide sampling campaigns for all types of brands and their subsequent agencies. We know that how much you will pay for your product sampling campaign will ultimately depend on 2 core things.
1. Which venue or environment do …

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12th
Feb 2015
Product sampling

Myths about product sampling, uncovered

Product sampling is cheap …
It can be but it all depends on your brand value in the market place. If you are a well-known brand you can get away with low engagement and low cost product sampling. People already know

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09th
Feb 2015
ysl

YSL’s latest experiential marketing

Ever tried using video for your experiential marketing? Gone are the days of raiding your mothers makeup bag and trying to recreate her every makeup move; with numerous demo videos available at the click of a button, more and more …

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05th
Feb 2015
Desiree cosmetics

Can less branding help with product sampling?

Today, consumers are bombarded with so much information about products, that discovering a great new brand by chance is a rare thing. Can less branding help with product sampling?
This is due to what world renowned sociologist Georg Simmel referred …

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