SHARING IDEAS AND EXPERIENCES
Interested in the latest news, insights and latest thinking on experiential marketing? Then ‘Hotcow’s Daily News’ is a must read. Sign up to get our monthly newsletter or subscribe to our social sites to be kept informed.
Evoking emotion with shockvertising
We are an emotionally driven society and we respond to marketing that resonate with us on an emotional level. One tactic marketers use to achieve this is ‘shockvertising’ – that deliberately shocks and offends consumers, by violating norms for social …Read More →
Make sweet music with experiential marketing
We all remember the first concert we attended; we all feel nostalgic when certain songs come on the radio; and we all have our secret musical guilty pleasures. Now you can incorporate that into your experiential marketing strategy.
Music is …
Memorable memes and viral videos from 2014
From an avalanche of ice bucket videos, to a litter of Grumpy Cat memes, 2014 was another bumper year for guerrilla marketers. As mobile sharing went mainstream, brands achieved some of the year’s biggest marketing success stories with memes and …Read More →
Make Your Marketing Tangible with 3D Printing
In the not-so-distant past, 3D printing sounded like a concept out of a sci-fi fantasy film, but now it’s an undeniable reality.
As a printing technique, 3D printing has been around since the 1980s, but until recently, it hasn’t been …
FIAT’s latest guerrilla advertising campaign
The 15th of October 2014 was a rainy Wednesday in London, but for commuters walking through the city, it was the perfect chance to witness the launch of a new guerrilla advertising campaign by FIAT. That morning, the car brand …Read More →
Burberry gets personal with its new interactive campaign
Burberry has been a trailblazer on social media from the beginning, which eye catching campaigns designed to bring consumers closer to the action. A master of the interactive campaign, Burberry’s celebrated fashion shows are watched online around the world by …Read More →
Getting closer to your customers with real-time marketing
The marketing industry has been struggling to keep pace with culture for years, but with the advent of real-time marketing, it seems that marketers have found a solution to the problem.
What is real-time marketing? …
A proven guerrilla marketing strategy,
Go Guerrilla with Influencer Marketing
Over the past year you may have heard the term “influencer marketing” floating around the marketing and blogosphere worlds.
This relatively new form of guerrilla marketing has emerged from the intersection of public relations and social media, where the focus …
Absolut Vodka’s latest experiential campaign
If you like Vodka, Andy Warhol and flying, you will no doubt appreciate Absolut Vodka’s latest experiential campaign to promote their limited edition Absolut Warhol bottle.
The association between Absolut and art goes back nearly 30 years, during which time, …
Brand engagement: thinking like a rock star
One of the top marketing goals for any business is acquiring new customers, but this is not always the best goal or the best use of resources. Brand engagement sometimes is. Marketing to a group that doesn’t know you and …Read More →