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Life’s inspiring out there
That’s the wonder, the wonder of moo… Insights matter. ‘Moo Talk’ is where you’ll find them. Knowing what delights people is key to our culture and how we work. Our Moo Talk Experiential Marketing blog is about spreading excitement and inspiring others in the world of experiential marketing. Boundaries should always be pushed. The way we see it, if we can get others involved the journey gets even better.
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Celebrating Creativity #210 – Coca-Cola
We have been celebrating Coca-Cola’s creativity a lot lately – we do love their campaigns!
Their most recent one is aimed to create simple moments of happiness between two countries that have been divided by years of war; India and …
Digital Billboards – are they Experiential?
If you look at various Experiential news platforms, you will see that the OOH sector is now producing an array of interactive billboards that are being classified under the Experiential Marketing banner.
Many of these utilise NFC, Blippar or QR …
Why a cheap fling is almost always an expensive experience
“Why don’t we just create a really fantastic customer experience?”
In my mind, I like to imagine that this type of question is posed many times throughout the year, within boardrooms of all consumer brands.
There are multitude of reasons …
Technology news – The launch of Jolla
This week, saw the release of a brand new player in the Global smartphone market.
Jolla – pronounced Yol-la – is due to be released at the end of the year and will only be sold online.
The Jolla team …
Does targeted, relevant advertising really create brand love?
Earlier this year, Hotcow wrote a piece for Marketing week, where we explored a novel idea. We imagined a world where brands invested their marketing budgets in consumer brand experience and Experiential became the dominant form of marketing communication.
This …
Celebrating Creativity #209 – Hellmann’s
Hellmann’s Brazil have come up with an brilliant idea to increase the use of their mayonnaise.
Together with Digital Agency CUBOCC, they created a month long campaign at a Sao Paulo super market, fitting shopping carts with touch screen tablets. …
Clear Channel creates drinking water from a billboard
Always on the look out for inspiring news, we have to hand it to San Antonio based company Clear Channel in creating a billboard that offers much more than simply delivering a brand message.
Positioned in Bujama (a small Peruvian …
How to get the best from your Experiential Marketing partner (and when)
Inspirational ideas are the lifeblood of any creative business. Clients may demand to see measurable ROI, but it is in that moment, when they just ‘get’ your ideas and they can see the vision you have presented clearly in their …
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Get your cat in shape with aerobics
A couple of weeks ago we wrote about experiential marketing for dogs. Now we want to share a hilarious ad campaign for cats.
Advertising Ad Agency DDB Chicago has created an aerobics promo for Temptations Cat Treats. The video titled …
Do ASDA’s customers want a ‘Community’ experience?
According to recent reports, ASDA is exploring an idea both ambitious and unique in it’s proposition.
With online sales continuing to surge ahead, large out-of-town retail destinations are looking at ways to utilise the archetypal aircraft hangars, synonymous with the …