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SHARING IDEAS AND EXPERIENCES

Interested in the latest news, insights and latest thinking on experiential marketing? Then ‘Hotcow’s Daily News’ is a must read. Sign up to get our monthly newsletter or subscribe to our social sites to be kept informed.

Blog

18th
Dec 2014
MSMajestyOfTheSeasEdit1

The cruise experience just got better

If you haven’t taken a cruise in a few years, get ready to be wowed by how much smarter ships have become. Thanks to technological advancements and huge investment by cruise lines, the latest ships combine technology and innovation to …

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15th
Dec 2014
experiential-marketing3

A new era for experiential marketing

Have you ever wondered what it would be like to travel to an exotic location without getting on a plane, or take a ride in Google’s newest self-driving car? Well, now you can, thanks to incredible advancements in technology and …

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11th
Dec 2014
credit-union

Credit Union and guerrilla marketing

Like guerrilla soldiers, forced to use limited resources to fight mightier opponents on the battlefield, guerrilla marketers rely on strategic strikes to gain a foothold in the marketplace, and the same goes for small businesses.
It’s a rare small business …

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08th
Dec 2014
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Spice up your inbound marketing

Is your audience still actively engaged with your brand? Is it time to spice up your inbound marketing? Just as some couples fall into a stagnant period after being together for so long, the same can happen with your marketing …

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04th
Dec 2014
xmas_back_2013

Christmas marketing campaigns

‘Tis the season to be jolly, and if you’re in marketing, ‘tis also the season to optimise your creative talent for a standout Christmas campaign.
We have scoured the globe (or rather, the internet) for inspiration and have found these …

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01st
Dec 2014
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Ballantine’s & brand engagement

If you could communicate to customers through a t-shirt, what would you say? Ballantine’s took brand engagement to the next level with ‘tshirtOS’.
The odds are that you haven’t seen anything quite like tshirtOS. Comfortable like a t-shirt, yet dynamic …

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27th
Nov 2014
lr

Land Rover turns e-book publisher in latest immersive marketing campaign

You may not automatically associate car manufacturing giant Land Rover with book publishing, but in a clever marketing move,  they did exactly that to publicise the adventurous character of its product line to the digital community. The brand recently turned …

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24th
Nov 2014
Virgin_America_A320_cabin

Virgin America’s Guerrilla Marketing

Are you ready to experience the worst flight of your life? Thanks to their latest guerrilla marketing campaign, Virgin America will show it to you!
The US airline, which prides itself on being non-traditional, has lived up to its reputation …

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20th
Nov 2014
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A lesson in viral marketing

You may think that the thrills and spills of Christmas are still safely in the distance, but the launch of the annual John Lewis’ Christmas advert ushered in the start of the festive season in a big way. The masters …

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17th
Nov 2014
halloween

Three spooky experiential Halloween campaigns from 2014

If October 31st seemed stranger and spookier than ever before, there’s a good reason for it – there were a record number of witches, zombies and vampires roaming the streets. Halloween just got experiential.
Over the past five years, Halloween …

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