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SHARING IDEAS AND EXPERIENCES

Interested in the latest news, insights and latest thinking on experiential marketing? Then ‘Hotcow’s Daily News’ is a must read. Sign up to get our monthly newsletter or subscribe to our social sites to be kept informed.

Blog

27th
Aug 2014
Dwight Yorke Launches A Destination Tobago Awareness Campaign, 'If Only Every Day Was A Day In Tobago'

Tobago Tourism & the UK’s largest hammock

Hotcow designed the UK’s largest hammock, measuring 8.5m long and 3.5m wide, fitting up to 20 adults, to raise awareness of Tobago as a great holiday destination. We targeted consumers in Kingston Upon Thames over the bank holiday weekend.
Tobago …

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26th
Aug 2014
pm

Immersive Art & Product Marketing

Experiential marketing is becoming increasingly sophisticated, due to advances in digital technology, which continue to push the immersive possibilities, via audiovisual displays and projections.
The combination of immersive art and product marketing enables businesses to bring their brands to life, …

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21st
Aug 2014
1

6 things you need for a successful guerrilla marketing campaign

Guerrilla marketing is an ‘alternative’ advertising style, which is now as commonplace as print, radio or TV advertising. It relies heavily on unconventional marketing strategies, to take the consumer by surprise, make an indelible impression and create copious amounts of …

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18th
Aug 2014
fiesta

Guerrilla Marketing and Social Media – Case Study: Ford Motor Cars

With over one billion people using social media channels across the globe, it has become a powerful communications and marketing channel that we cannot afford to ignore. Social networking sites allow for viral marketing and word-of-mouth promotion to be as …

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14th
Aug 2014
Gone-Viral

Launching your product with guerrilla marketing

At Hotcow, we talk a lot about ‘guerrilla marketing’, but what exactly is it? Well, essentially, it is a promotional strategy that uses low cost, high-energy tactics to engage large groups of consumers – and guerrilla tactics use unconventional communications …

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11th
Aug 2014
exp

Guerrilla Marketing at Trade Shows

Trade show marketing has changed in recent years. Traditional event solutions are being replaced with guerrilla marketing techniques in which exhibitors catch the attention of consumers by any means necessary. Fortunately, there are endless possibilities when it comes to attracting …

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07th
Aug 2014
cinema

The not-so-secret rise of experiential cinema

The concept is simple. The film is secret; the location is kept secret, (until a few days before the performance) and all the information the audience is given is the dress code and an identity to assume.
Don’t tell anyone …

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04th
Aug 2014
sensing

Sensory Marketing: Branding with Sense

A study conducted in the UK and USA revealed that in today’s digital world, 1 in 2 people feel increasingly disconnected from the physical world and 7 in 10 people crave experiences that stimulate their senses.
Consumers are looking for …

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31st
Jul 2014
cover

Brands clean up with clean graffiti

In an increasingly competitive market-place, it is difficult to attract and retain the attention of customers, which is why a growing number of companies are turning to alternative marketing techniques to make their brand stand out.
The latest craze in …

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28th
Jul 2014
flash mob

The Power of the Flash Mob

We’ve all heard of and seen them – flash mob publicity stunts. This craze in experiential marketing brings an experience to people in unexpected moments, eliciting a sense of wonder to those that witness them.
The flash mob craze began …

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