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SHARING IDEAS AND EXPERIENCES

Interested in the latest news, insights and latest thinking on experiential marketing? Then ‘Hotcow’s Daily News’ is a must read. Sign up to get our monthly newsletter or subscribe to our social sites to be kept informed.

Blog

20th
Oct 2014
12

Splenda sweetens its marketing with digital product sampling

For years, brand marketers have used promotional sampling to introduce consumers to new products and solicit their feedback. From supermarket tasting trays to department store perfume reps, sampling is an effective marketing channel that gives consumers the chance to ‘try …

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16th
Oct 2014
sfsdffsdf

Branding, experiential marketing and transparent transport

If you’re looking for new, innovative experiential marketing and branding ideas, maybe you should follow in the footsteps of Mercedes, BMW, Mini, Barclays and Disney – they’ve all taken their brands on tour, in a unique, state-of-the-art exhibition vehicle.

The …

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13th
Oct 2014
4

Stealing the Spotlight with Newsjacking

By now you’re probably well aware of the term “newsjacking” – you probably see it happening all the time on your Twitter feed. This controversial guerrilla marketing tactic is used by brands to piggyback on the day’s biggest news stories …

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09th
Oct 2014
gmar

Smell sells! Scent Marketing

We have all heard of the tactics employed by estate agents, to help sell a property: baking fresh bread in the oven or brewing a fresh pot of coffee on the stove. But marketing assaults on peoples’ senses go far …

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06th
Oct 2014
heineken

Heineken tastes marketing success with its Pop-Up City Lounge

In today’s fiercely competitive beer market, brands are looking to push the boundaries with their marketing. Budweiser tried to reach out to the millennial’s with its mobile activated ‘Brewmaster’s Tour’, Stella Artois Black launched its classy ‘Black Diamond’ theatre experience …

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02nd
Oct 2014
lego

Using crowd sourcing to create experiences people really want

Not so long ago, marketing was a one-way conversation. That was until crowd sourcing and the social media revolution changed everything. Before, consumers were rarely asked to take an active role in the marketing of their favourite products. However, over …

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29th
Sep 2014
marriott-logo

Teleportation anyone? Check out Marriott Hotels’ experiential marketing campaign

Have you ever wanted to explore the sandy beaches of Hawaii, or see London from the top of a skyscraper, without spending a penny? Thanks to Marriott Hotels’ experiential marketing campaign, you can.
The reality is closer than you think. …

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25th
Sep 2014
living-in-the-experience-economy

Brands go for gold with experiential marketing

Major sporting events such as the World Cup, Wimbledon and the Commonwealth Games have dominated the media in recent months, and each has thrown up a wealth of sponsorship and experiential marketing opportunities for brands across the world. Coca-Cola, Adidas, …

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22nd
Sep 2014
experience

Measuring the Value of Experiential Marketing

Experiential marketing is becoming an essential ingredient of the marketing mix, principally because experiential events engage with consumers in one of the most effective ways possible – face to face.
The efficacy of experiential is unquestionable to brands that have …

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18th
Sep 2014
pr

When PR stunts go wrong…

There have been many cases where businesses and reputations have been built on the backs of fantastic publicity stunts; think Red Bull’s ‘Stratos Stunt’. However, there have also been instances when PR stunts have backfired, causing embarrassment and damage to …

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