SHARING IDEAS AND EXPERIENCES

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Back in the summer beauty giant Unilever created a powerful marketing campaign that mixed experiential with product sampling. Last August, it opened a pop-up store in New York, where consumers could test out various products and even create custom lotions and facial scrubs.The pop-up store was aimed at millennials and

When most businesses consider product sampling, they tend to think of traditional sampling. That is to say, campaigns that take place in supermarkets and shopping centres all over the world, where teams of promotional staff hand out freebies to consumers.Clearly, in terms of brand awareness and sales, this approach works.

Because product sampling involves giving away something that's potentially really nice for free, this is a strategy that works well. However, sampling is nothing new. In fact, it’s been around for ages. So, with technology and the world in general constantly changing, is product sampling still worthwhile?In a word, yes,

As humans, our senses are important. They obviously help us operate, but they each contribute to our emotional wellbeing.So, in terms of marketing, if we can create a strategy that leverages someone’s senses, it could prove to be a very powerful plan. Enter product sampling.Product sampling gives customers a taste,

Product sampling can be something that’s done online or on the high street. It can be spectacular or subtle, mega or memorable. But one thing’s for sure: product sampling isn’t anything new.Why? Well, for starters, because people love freebies and they always have. That’s something that’ll never change.For proof, we

Thinking of executing a product sampling campaign? Great idea, since sampling is a super way of enhancing your brand and acquiring more customers. Clearly, there’s nothing quite like getting something for free, right?But there’s much more to product sampling than meets the eye. There are different techniques and approaches, some

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