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Although social media is now a mainstay of digital marketing, a lot of businesses still think that it’s just about Facebook and Twitter. But there is so much more to it.In fact there are a huge number of social media tools that can help your business in many different ways.Let’s

Have you ever considered product sampling as a marketing campaign? Whether you’re a seasoned entrepreneur or are launching your first business, you might be a little reluctant to give away free samples of your products. After all, there’s no guarantee that it will get you a return on your investment.But

A brand experience is when a current or prospective customer encounters you, your business, or the products and services you offer. These encounters can take place in physical stores, on your website, on a leaflet, or via social media.What makes a brand experience bad?Bad brand experiences can be caused by

Social media. Most businesses do it. But do they do it right? It’s that time of year again. Your company is gearing up for the annual conference. You’re frantically trying to secure sponsors, line up guest speakers and plan networking events. There’s a lot to think about. But while you’re

Want to hear about a new brand experience? You may not have heard of it, but Millennium Mills is one of the last untouched ruins in London. A derelict flour mill on the south side of the Royal Victoria Dock alongside the newly built Britannia village, the Mills are currently undergoing a major renovation.Why are we

Product samples and product sampling campaigns are truly effective. Who would you say is the most influential target market out there? Some of you may say ‘millennials’ (and you’d be right), but there are other audience segments that are equally as influential – one being the ‘mum’ market.Mums are a

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