SHARING IDEAS AND EXPERIENCES

Hotcow embarked on a media partner campaign to raise awareness of the film, 1408 starring John Cucask and Samuel L Jackson, and put some genuine fear into our competition winners. We worked with Kerrang Radio, VHI - the Jo Whiley Show and Zoo Magazine...shortly after the winner is announced they will

Hotcow worked on Pinewood's 70th Anniversary Party where 1000 invite only people attended to celebrate their 70th Anniversary. We provided people with family goodie bags filled choca-bloc with Disney Toys, Shrek 3 door hangers and posters, Charlottes web games, Bottlegreen drinks, London Cuppa Tea Bags, Pooing Panda chocolates and

Hotcow was tasked with increasing awareness and encouraging 18-24 year olds to watch the theatricacl release of Reno 911:Miami. We set out to achieve top media exposure with the likes of MTV, Kerrang Radio - Birmingham, Itchy City and Student 123. In addition, we partnered up with Delta Force, the

We thought this was a fantastic and novel idea – it is a seasonal pop-up restaurant in London that lasts only 23 days before vanishing as quickly as it arrived.

Pure Energy for Life! Ex Energy is a perfect fit for the extreme outlandish Jackass crew. They are back in full swing with loads of hair-raising stunts and the much needed Extreme Energy drink will provide the extra stimuli needed for a night of partying. Over 50 cases of drinks

Veermeer, the Dutch Chocolate Cream Liqueur will be sponsoring the Mini Launch party held in their London based showroom for 200 ABC1 female guests. Veermeer will be providing 400 mini bottles of delicious chocolate tasting liquor for people to indulge in whilst roaming the showroom. We say: utterly delicious!

Advertising by traditional means is no longer the cash cow it once was, and the sacred cow that is established marketing is being shunned by ad-weary consumers. The industry needs fresh ideas fast. Could the answer everyone is looking for be… ‘Hot Cow’?

Next week in "Marketing" is a feature on Field Marketing/Experiential Marketing. The article will look at how experiential marketing has become a popular route to market for brands as they look to differentiate themselves from their competition. This feature will examine how experiential marketers are currently measuring return on investment on