Next week in "Marketing" is a feature on Field Marketing/Experiential Marketing.
The article will look at how experiential marketing has become a popular route to market for brands as they look to differentiate themselves from their competition. This feature will examine how experiential marketers are currently measuring return on investment on their strategies. How many brands have a discernible target on their experiential activity? What techniques can be used to measure the impact of such activity? Are these live events used more as brand building tools then sales opportunities?
Next week in "Marketing" is a feature on Field Marketing/Experiential Marketing.
The article will look at how experiential marketing has become a popular route to market for brands as they look to differentiate themselves from their competition. This feature will examine how experiential marketers are currently measuring return on investment on their strategies. How many brands have a discernible target on their experiential activity? What techniques can be used to measure the impact of such activity? Are these live events used more as brand building tools then sales opportunities?
Hotcow was tasked with finding sponsors for the upcoming premiere of 'Children of Men' starring Clive Owen and Julieann Moore.