New films come out every day (mostly at a rate of more than one a day too) and we’re constantly bombarded by their advertising jockeying for position. Every now and again a film appears – at least on the release lists – that commands a fair bit more attention than the average. These are the ones that make you sit up and take notice and one such cinematic offering has just come into view on the horizon. Naturally we have taken some time to think about how we might have promoted the release should we have been given the gig.
News just in that tea company Twinings has appointed a new agency – well, three actually, but we’re going to concentrate on the “speciality tea” market - to handle its £12 million advertising budget (an increase in recent spending from £3 million). As ever, we keep our minds nimble by tossing around ideas pertaining to experiential campaigning in the office and, given this news, we’ve been chatting about Twinings this week…so.