All posts by Sally Durcan
Guerrilla Projection Mapping is an extraordinary experiential marketing and advertising technique that has the potential to reach more eyes than any other form of marketing. It’s fresh, current, wows audiences, creates a buzz and can go viral. So, what is …Read More
Experiential marketing is on the rise and requires more focus then ever before. It is playing an important role in bringing brand assets to life, creating sharable content and having wider conversations with new and potential customers. Creatively we can …Read More
Brands who are looking to enhance their customer base, need to align themselves with discount retailers to reach a new group of shopper. These shoppers are leading the pack and more are set to follow in the coming months. Brands …Read More
Apparently there are rumblings amongst the Great British shoppers. After many years of incredible growth and expansion, it would appear that supermarkets are beginning to fall from our favour. The well publicised Mary Portas scheme to save the high street …Read More
New films come out every day (mostly at a rate of more than one a day too) and we’re constantly bombarded by their advertising jockeying for position. Every now and again a film appears – at least on the release lists – that commands a fair bit more attention than the average. These are the ones that make you sit up and take notice and one such cinematic offering has just come into view on the horizon. Naturally we have taken some time to think about how we might have promoted the release should we have been given the gig.
News just in that tea company Twinings has appointed a new agency – well, three actually, but we’re going to concentrate on the “speciality tea” market - to handle its £12 million advertising budget (an increase in recent spending from £3 million). As ever, we keep our minds nimble by tossing around ideas pertaining to experiential campaigning in the office and, given this news, we’ve been chatting about Twinings this week…so.