strategy Archives - Hotcow

Social media is a powerful PR tool

By | General
Social media is a minefield – and it can sometimes do more harm than good. But it is possible to utilise social media platforms to increase both your market power and consumer brand loyalty. Tread carefully, get it right and …
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Learn, unlearn and relearn: The key to mastering the communications mix

By | General, Thought Leadership | No Comments
Brands must learn, unlearn and relearn In the modern marketing era, it is more important than ever for brands to be able to learn, unlearn and re-learn to be successful. It is also of increasing importance to mix interaction channels with more static channels to achieve effective information delivery. Taking this in to account, how and when should you use these different mediums to achieve maximum impact?
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