One of the greatest attributes of experiential marketing is in letting consumers be part of the play. This brilliantly integrated campaign by Ford in Europe demonstrates how a smart idea can create amazing content for brands and engage the audience to share the information. One of the greatest attributes of experiential marketing is in letting consumers be part of the play. This brilliantly integrated campaign by Ford in Europe demonstrates how a smart idea can create amazing content for brands and engage the audience to share the information. 
One of the key features of 
Here is a clever integration of offline and online media. In an attempt to engage people away from the washing machine, the laundry brand Ariel has created a glass box installation set up in the middle of Stockholm Central Station.
Social Media marketing is changing the way that people like brands. More and more, we are seeing people using Social Media as a key platform for communication and sharing experiences, and brands are starting to understand the value of building an online community and engaging with their consumers through social networks.
Experiential marketing and its relationship with social media has been a hot topic of conversation recently and the latest development from the biggest social network of them all looks like it will only strengthen this relationship. 
Europe has been throwing up some great examples of experiential marketing and this is no exception.
More and more brands are realising the importance of consumer engagement and are taking positive steps to address it. Both experiential marketing techniques and the boom in social media provide valuable mechanisms for brands to exploit in engaging their consumers making them akin to a married couple where the whole is greater than the sum of its parts. 
Heineken have extended the trend of the 'million fan thank you' with this little video. On the day they reached one million fans, they sent a hug team of branded lovelies in to Amsterdam to say thank you by giving people, err, hugs. 
Last month we teamed up with telecommunications company Powwownow and three chatterbox celebrities to have the world’s longest ever three-way...conference call that is! 
The Cow managed to escape the field on Friday night for a quick trip to the cinema to see “The Social Network”. At one point Mark Zuckerberg was explaining the appeal of Facebook which really rang a bell with us. On Monday morning we saw