Usually, the first rule of advertising is to make your brand as visible as possible, but for the last few years, marketers have been flipping the concept on its head and creating ‘invisible’ adverts, with the help of augmented reality …
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Tech savvy, socially connected and constantly seeking unconventional challenges, Generation-Y consumers are dictating the new media consumption model and forcing brands to re-evaluate the means of marketing communications.
Here’s a magical augmented reality experience! In collaboration with Disney Parks, the Disney Store in New York placed a spot in the middle of Times Square and caught up the attention of many passers-by during one weekend in November. 
Interactive media is rapidly becoming the next big thing. In London there are currently only 11 transvision screens and 17 nationally. These screens run interactive content, which are 40 seconds in length within a 6 minutes loop. Brands such as Lynx and Heineken have recently used this technology to successfully interact with consumers, but there is an opportunity to reach out to a wider audience across the consumer journey. 
New emerging technologies have been playing at the forefront in delivering exceptional experiences for consumers to engage with brands. Augmented reality and image recognition are the latest trends that brands have been experimenting with for all manners of new methods of engagement by using the power of digital and social media to establish deeper relationships with consumers.
We have been seeing more and more brands extending their advertising campaigns with experiential activities to amplify the message and to give people a chance to interact with the brand at another level. 
As part of their ‘Fallen Angel’ campaign to launch their new fragrance ‘Excite’ Lynx created an augmented reality experience for commuters at Victoria Station.