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augmented reality Archives - Hotcow

The Invisible World of Augmented Reality

By | General
Usually, the first rule of advertising is to make your brand as visible as possible, but for the last few years, marketers have been flipping the concept on its head and creating ‘invisible’ adverts, with the help of augmented reality …
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How can we use interactive media in an experiential space?

By | General, Thought Leadership | No Comments
LG Play Mobile Interactive media is rapidly becoming the next big thing. In London there are currently only 11 transvision screens and 17 nationally. These screens run interactive content, which are 40 seconds in length within a 6 minutes loop. Brands such as Lynx and Heineken have recently used this technology to successfully interact with consumers, but there is an opportunity to reach out to a wider audience across the consumer journey.
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Is Augmented Reality Advertising the next big thing for Brand Engagement?

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Cadbuty Augmented Reality Experience New emerging technologies have been playing at the forefront in delivering exceptional experiences for consumers to engage with brands. Augmented reality and image recognition are the latest trends that brands have been experimenting with for all manners of new methods of engagement by using the power of digital and social media to establish deeper relationships with consumers.
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