We love it when brands create big, bold outdoor campaigns with a little touch of experiential. This recent example from Doom Super in South Africa literally stopped people in their tracks, with most of them taking pictures of it, and engaging with the campaign. We love it when brands create big, bold outdoor campaigns with a little touch of experiential. This recent example from Doom Super in South Africa literally stopped people in their tracks, with most of them taking pictures of it, and engaging with the campaign. 
This fantastic example of interactive billboard is part of an integrated campaign from Samsung to promote the new Galaxy Note 10.1 in Portugal. 
Many brands have been experimenting with the concept of making billboards more interactive. Here’s another smart idea for an outdoor campaign which gives consumers a good reason to stop and engage with the medium, rather than just walk on past. 
Here’s another great example of how 
We love coming across innovative 
A while ago we discussed some great experiential fundraising tactics that charities can adopt to grab the whole-hearted attention of passers-by, and generate mass buzz around their campaigns. 
Shock appeal can be a fantastic method for drawing the attention of passers by, which was used to great effect in this public awareness experiential campaign.