Here’s another great example of how experiential marketing can be used to create powerful awareness campaigns, and help address global issues such as protecting animal rights.
NOAH, a German organisation against all exploitation of animals, has produced an eye-catching campaign to fight against the slaughter of seals.
An interactive billboard with strong magnets attached to the back was placed in the middle of Hamburg with a picture of a person about to club a seal. The campaign message encouraged people to throw their change at the poster in order to make the seal hunter disappear. And throw they did!
The money collected was donated towards the fight against illegal seal hunting.
A great way to get people’s attention and interact with the campaign.
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