experiential Archives - Hotcow

This month, Samsung is busy promoting its latest phone, the Samsung Galaxy S8, and they’re using an experiential strategy to do so. As a product, the S8 is a pretty fancy piece of kit. With a larger and better display, …

Financial brand Halifax is set to launch an interesting experiential marketing campaign. They will be instigating a gaming tour based around Thunderbirds. The question is… why? In a nutshell, Halifax is trying to engage customers. The aim is to highlight …

Some marketers think memorable means shocking, but it doesn’t. In terms of business, a memorable marketing campaign delivers long-lasting brand value. Let us break down the different elements of a memorable experiential marketing campaign… Awe People remember things that impress …

Well, Christmas has been and gone for another year, and it meant a frenzy of spending for most customers. Since any seasonal holiday represents an amazing opportunity for marketers, it’s important to know how you can make yourself stand out …

In recent years, it seems as though retailers have needed to follow the mantra “evolve or die” more carefully than ever before. After all, the majority of today’s online shopping activity is quickly turning towards the digital world, leaving very …

Numerous years of research into psychology and human behaviour has found that experiential purchases are generally likely to bring people more happiness than material purchases. This is in part because experiences are often associated with a better understanding of interpersonal …

We’ve said it before, and we’ll say it again – experiential marketing is on the rise. Brands from every available industry are consistently turning their attention towards methods for making their companies a more tangible presence within the lives of …

Experiential marketing offers something new and exciting to customers, by allowing them to interact with brands on a more intimate, and unique level. A multi-sensory approach to advertising and branding initiatives – experiential appeals to the modern millennial audience by …

Cadbury has a great reputation for fantastic brand storytelling and imaginative marketing – but lately, it’s been stepping up its game even further with a series of experiential events and strategies. For example, in the UK, the last week of …

Numerous research studies have been conducted in an effort to prove the connection that exists between early childhood development, and learning through play. These studies have consistently demonstrated strong links between games and toys that encourage problem-solving and creativity in …