Christmas is a time for festivities, fun and frolics. It is also the perfect opportunity for brands to emotionally engage with consumers. We have seen some heart warming Xmas campaigns this year, but one which caught our attention is this little beauty from Brazil, which invites people to speak to the one and only Santa Claus. 
Understanding how your brand emotionally resonates with consumers is a powerful tool, which will allow you to position your message most appropriately and personalise your brand story in order to reach the right audience, at the right time.
A recent piece of research by BDRC Continental featured on Marketing Week’s website last week recognises field marketing as the most successful way to appease customers. Better still, the study identifies a combination of sampling with elements of experiential as the most effective method of marketing. 
We are constantly talking about how experiential marketing and social media are the perfect marriage and the latest developments are taking the positive steps to address it; proving the couple a match made in heaven! 
We have been seeing many good examples of brands using innovative technology within their experiential marketing campaigns to create an emotional connection with the brand or product that will cause the audience to accept the information, take action and pass it on. 
We were originally going to talk about our Love Etc Valentine’s activity for Body Shop today but some interesting statistics caught our attention and got us thinking... 