From time to time, Hotcow likes to look back through the archives to learn from some great PR and marketing strategies from yesteryear. Back in 2009, Nike teamed up with Lance Armstrong’s Livestrong campaign, which focuses on inspiring and assisting …Read More
Christmas is a time for festivities, fun and frolics. It is also the perfect opportunity for brands to emotionally engage with consumers. We have seen some heart warming Xmas campaigns this year, but one which caught our attention is this little beauty from Brazil, which invites people to speak to the one and only Santa Claus.
A recent piece of research by BDRC Continental featured on Marketing Week’s website last week recognises field marketing as the most successful way to appease customers. Better still, the study identifies a combination of sampling with elements of experiential as the most effective method of marketing.
We have been seeing many good examples of brands using innovative technology within their experiential marketing campaigns to create an emotional connection with the brand or product that will cause the audience to accept the information, take action and pass it on.