Technology is going hand-in-hand with marketing these days. Gadgetry is now so intertwined with our daily lives that the physical shop is about to be transformed by innovations that will make the shopping experience even more fulfilling for the shopper, …Read More
The FiLIP Smartwatch is a device designed to help parents contact their kids with ease. The colourful smart locator and phone allows kids the freedom to play, whilst still connecting with those that matter. Using the FiLIP smartphone app, users …Read More
This year’s Mobile World Congress was once again hosted in Barcelona from 25-28 February. More than 72,000 attended from 200 countries and speakers from mobile operators, consumer brands, organisations and industries presented at more than 40 conference sessions.Read More
Ambivalence to technology in our lives seems to be quite a popular theme in viral marketing currently. When Tom Dickson,
founder of blender company Blendtec, made a video of his reasonably priced blender chopping iPhones,video cameras etc, it was hard to predict the outcome for the company.