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Buy a Van to Carry your Bike? – Experiential Marketing

By | General, Industry News | No Comments
Vito Sport
Mercedes-Benz Vans are making an unprecedented move in their plan to promote the Vito Sport as a perfect match for keen mountain bikers. They are taking a huge step away from their traditional advertising strategy to work to engage with customers rather than just “talking at them”. This is part of a broad strategy encompassing PR, digital media, events and promotions, alongside a sports sponsorship deal.
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